---
title: Blog | BlueChip Communication Integrated Marketing, PR & Financial Services | Danielle Stitt
description: "O: +61 2 9018 8600<br>
M: +61 2 416 043 520<br>
danielle@bluechipcommunication.com.au"
---

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##### Knowledge Shared

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##### All Articles

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- [Financial Services (168)](https://www.bluechipcommunication.com.au/blog/topic/financial-services)
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- [Profile (41)](https://www.bluechipcommunication.com.au/blog/topic/profile)
- [COVID-19 (40)](https://www.bluechipcommunication.com.au/blog/topic/covid-19)
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- [Blog (7)](https://www.bluechipcommunication.com.au/blog/topic/blog)
- [Leadership communication (6)](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication)
- [Cyber Security (3)](https://www.bluechipcommunication.com.au/blog/topic/cyber-security)
- [Client In The News (2)](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news)

<https://www.bluechipcommunication.com.au/blog/melos-sulicich-shares-sme-success-tips-on-money-news-lets-talk-business>

[Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news)

### [Melos Sulicich shares SME success tips on Money News’ “Let’s Talk Business”](https://www.bluechipcommunication.com.au/blog/melos-sulicich-shares-sme-success-tips-on-money-news-lets-talk-business)

 Melos Sulicich, CEO of Bank of Sydney was interviewed by 2GB’s Money News "Let's Talk Business" segment with Scott Haywood. He shared tips for family-run businesses to make sure ev...

<https://www.bluechipcommunication.com.au/blog/target-hostile-countries-not-us-drug-giant-csl-tells-trump>

[Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news)

### [Target hostile countries, not us, drug giant CSL tells Trump](https://www.bluechipcommunication.com.au/blog/target-hostile-countries-not-us-drug-giant-csl-tells-trump)

 This is an extract from an article written by Michael Smith and Jessica Gardner in The Australian Financial Review. Published on the 10th July 2025. “It is weighing on the share pr...

- ##### [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing)
- ##### [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth)
- ##### [BC Team](https://www.bluechipcommunication.com.au/blog/topic/bc-team)

## [How to measure ROI for PR](https://www.bluechipcommunication.com.au/blog/how-to-measure-roi-for-pr)

###### By Danielle Stitt

###### 15 Feb 2022

[Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth)

##### [Reaching High Net Worth Individuals Through Social Media Marketing in 2025](https://www.bluechipcommunication.com.au/blog/how-target-high-net-worth-individuals-social-media)

[Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management)

##### [The Science of Crisis Communication: Proactive and Reactive Strategies](https://www.bluechipcommunication.com.au/blog/proactive-and-reactive-crisis-communication-strategies)

[Profile](https://www.bluechipcommunication.com.au/blog/topic/profile)

##### [Affluence. Effluence. Influence. Do you know the difference?](https://www.bluechipcommunication.com.au/blog/affluence-effluence-influence-do-you-know-the-difference/)

[Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management)

##### [Introduction to Crisis Communication](https://www.bluechipcommunication.com.au/blog/introduction-to-crisis-communication)

# Insights.

[Back to all articles](https://www.bluechipcommunication.com.au/blog)

<https://www.bluechipcommunication.com.au/blog/how-to-measure-roi-for-pr>

[Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) [BC Team](https://www.bluechipcommunication.com.au/blog/topic/bc-team)

###### 15 February 2022

#### [How to measure ROI for PR](https://www.bluechipcommunication.com.au/blog/how-to-measure-roi-for-pr)

<https://www.bluechipcommunication.com.au/blog/ultimate-blog-template-for-financial-services>

[Growth](https://www.bluechipcommunication.com.au/blog/topic/growth)

###### 10 February 2021

#### [The ultimate blog template for financial services](https://www.bluechipcommunication.com.au/blog/ultimate-blog-template-for-financial-services)

<https://www.bluechipcommunication.com.au/blog/why-you-should-invest-in-digital-marketing-during-a-recession>

[Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing)

###### 09 September 2020

#### [Why you should invest in digital marketing during a recession](https://www.bluechipcommunication.com.au/blog/why-you-should-invest-in-digital-marketing-during-a-recession)

<https://www.bluechipcommunication.com.au/blog/automation-technology-and-living-the-four-hour-marketing-dream-3/-0>

[Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing)

###### 16 October 2019

#### [Why you must embrace automation if you want to live the four-hour marketing dream](https://www.bluechipcommunication.com.au/blog/automation-technology-and-living-the-four-hour-marketing-dream-3/-0)

<https://www.bluechipcommunication.com.au/blog/the-pointy-end-of-pr-how-to-sharpen-up-your-integrated-pr-for-lead-generation-in-financial-services>

[Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing)

###### 04 October 2019

#### [The pointy end of PR: how to sharpen up your integrated PR for lead generation in financial services](https://www.bluechipcommunication.com.au/blog/the-pointy-end-of-pr-how-to-sharpen-up-your-integrated-pr-for-lead-generation-in-financial-services)

<https://www.bluechipcommunication.com.au/blog/accc-bangs-the-drum-of-change-the-digital-platform-inquiry-and-its-implications-for-financial-services-cmos>

[Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services)

###### 21 August 2019

#### [ACCC bangs the drum of change: The Digital Platform Inquiry and its implications for financial services CMOs](https://www.bluechipcommunication.com.au/blog/accc-bangs-the-drum-of-change-the-digital-platform-inquiry-and-its-implications-for-financial-services-cmos)

<https://www.bluechipcommunication.com.au/blog/getting-your-email-on-in-2019-human-behaviour-hacks-every-financial-services-marketer-should-know>

[Marketing](https://www.bluechipcommunication.com.au/blog/topic/marketing) [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing)

###### 08 August 2019

#### [Getting your email on in 2019 – Human behaviour hacks every financial services marketer should know](https://www.bluechipcommunication.com.au/blog/getting-your-email-on-in-2019-human-behaviour-hacks-every-financial-services-marketer-should-know)

<https://www.bluechipcommunication.com.au/blog/do-financial-services-marketers-need-to-take-lessons-from-scomo>

[Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Marketing](https://www.bluechipcommunication.com.au/blog/topic/marketing) [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile)

###### 29 May 2019

#### [Do financial services marketers need to take lessons from ScoMo?](https://www.bluechipcommunication.com.au/blog/do-financial-services-marketers-need-to-take-lessons-from-scomo)

<https://www.bluechipcommunication.com.au/blog/gdpr-an-australian-financial-services-marketers-guide>

[Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing)

###### 09 May 2018

#### [GDPR – An Australian financial services marketer’s guide](https://www.bluechipcommunication.com.au/blog/gdpr-an-australian-financial-services-marketers-guide)

<https://www.bluechipcommunication.com.au/blog/what-game-of-thrones-tyrion-lannister-can-teach-financial-services-cmos-part-1>

[Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Marketing](https://www.bluechipcommunication.com.au/blog/topic/marketing)

###### 21 July 2017

#### [What Game of Thrones’ Tyrion Lannister can teach financial services CMOs – Part 1](https://www.bluechipcommunication.com.au/blog/what-game-of-thrones-tyrion-lannister-can-teach-financial-services-cmos-part-1)

<https://www.bluechipcommunication.com.au/blog/spaceship-a-lesson-in-how-to-launch-a-financial-services-product>

[Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Marketing](https://www.bluechipcommunication.com.au/blog/topic/marketing) [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing)

###### 02 June 2017

#### [Spaceship: A lesson in how to launch a financial services product](https://www.bluechipcommunication.com.au/blog/spaceship-a-lesson-in-how-to-launch-a-financial-services-product)

<https://www.bluechipcommunication.com.au/blog/how-pr-supports-or-destroys-brand-just-ask-united-airlines>

[Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management)

###### 13 April 2017

#### [How PR supports or destroys brand - just ask United Airlines](https://www.bluechipcommunication.com.au/blog/how-pr-supports-or-destroys-brand-just-ask-united-airlines)

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