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Our client developed a tool to assist accountants with regulatory change. They needed more accountants to know of and use the tool as a way of developing a relationship with our client. The aim was to drive visitors to the tool’s dedicated website over a 3 week campaign. BlueChip delivered a campaign strategy including:
- Keyword research
- Content asset creation including a SlideShare deck, animated video and animated banner ads
- Social channel selection and set up (YouTube, LinkedIn, SlideShare) and optimization
- Google Analytics set up for tracking and Google AdWords campaign set including use of targeted keywords
- Ad campaign management and reporting
Results
- Website traffic increased 1,051% in week 1, 2,011% in week 2, and 592% in week 3
- $4.66 per new visitor (on average)
Client case study and contact details available on request.
