Fomo Friday

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FOMO stands for “fear of missing out”, but with this three minute read you won’t be missing anything.

Subscribe to receive our roundup of insights in your inbox every second Friday.

Each edition features three essential updates on what’s going on in the world of integrated marketing, with our take on how this affects the financial services industry.

 

UPDATES FOR FINANCIAL SERVICES MARKETERS

FOMO FRIDAY 48: MEANINGFUL MARKETING TO MILLENNIALS

By BlueChip Communication

   

What IS a millennial anyway? Apparently it's a tag for a broad group of people. And by broad, I mean broad. There are no official dates for who qualifies as a millennial but the current capture is those born in the early 1980’s to include those born in the early 2000’s...

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FOMO Friday 47: The rise and ride of new media

By BlueChip Communication

   

Print is dead, cried Roger Fidler, the godfather of digital journalism, in the 1980’s. Three decades later and new media has truly taken over. Last week we saw ScoMo delivering #Budget2017. IMO the most interesting aspect was media coverage around the budget, particularly the dominance of new media coverage...

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FOMO FRIDAY 46: IT'S THE DATE WE'VE ALL BEEN WAITING FOR

By BlueChip Communication

   

What a week ahead :) It’s the Super Bowl of Australian Financial Services…. (squeal of excitement)… Federal Budget 2017. Next Tuesday all will be revealed, after months of Government “leaks” (ha!), endless speculation and a ton of vested interests driving media coverage...

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FOMO FRIDAY 45: REFLECTING ON A WEEK OF PR THAT EXPERIENCED A LOT OF TURBULENCE...

By BlueChip Communication

   

You'd have to be hiding under a rock to not know about the PR blunder of the year (so far) that was United Airlines. Not the first for the airline this year, but dragging a passenger off really didn't fly with worldwide customers and media – let alone investors. Their stock plummeted $250 million. Ouch...

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FOMO FRIDAY 44: DO YOU GIVE A DAMN ABOUT YOUR REPUTATION?

By BlueChip Communication

   

They say reputation is like fine china. Once broken, it's hard to fix. With the growing prevalence of non-traditional information sources, reputational risk presents itself in ever-changing ways. Fake news, automated advertising. Just when we thought we'd seen it all...

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FOMO FRIDAY 43: WANT TO CATCH BIG FISH? SALES, MEET MARKETING. AKA SMARKETING

By BlueChip Communication

   

Of all the fin services companies I've worked at, and worked for, as a consultant, guess how many have been great at sales and marketing alignment? None. Not one...

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FOMO FRIDAY 42: GIVE YOUR BRAND A VOICE - BUILD YOUR OWN INFLUENCER

By BlueChip Communication

   

Financial services brands are used to ugly headlines. Just ask your bank. BUT it's hard to think of a bigger public relations blunder than PwC's Oscar-sized envelope mix-up. Whether simple human error will undo PwC's reputation in Hollywood, and beyond, remains to be seen...

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FOMO FRIDAY 41: WHAT'S YOUR (RETURN ON) RELATIONSHIP STATUS? 💘

By BlueChip Communication

   

I stopped for a coffee today. "Morning, Carden! Long black with a splash of soy?" the barista offered as he saw me. As I stood waiting, it occurred to me how nice it was that Marco already knew what I wanted...

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FOMO FIRDAY 40: WHERE INFLUENCE IS GOING IN THE FINANCIAL SERVICES INDUSTRY

By BlueChip Communication

   

Google Trends tells us that online searches for "influencer marketing" have increased TEN times since 2014. Influencer marketing is definitely a THING for 2017. Is it a groundbreaking, cutting-edge, awe-inspiring new thing? No...

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FOMO FRIDAY 39: CRISIS IN CHRISTMAS?

By BlueChip Communication

   

As the silly season hits we're having a little think about the year that was... And what a year it’s been. There were global disasters and then Trump. Brexit. Fake news. The Zika virus. David Bowie AND Prince died...

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FOMO FRIDAY 38: INBOUND PR = THE FUTURE OF PR?

By BlueChip Communication

   

When we think PR, we think outbound: media releases, alerts, broadcasting, phoning journalists and pitching stories to them. It's basically pushy, right? In contrast, wouldn't it be much easier, more efficient and less painless if the media came to us instead, every time?

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FOMO FRIDAY 37: HOW DONALD TRUMPED FACTS AND REASONS TO DRIVE ACTION

By BlueChip Communication

   

Yes of course the sun still rises. And no, the world won't end. But it's really hard to explain to my 13 year old daughters what the silver lining is for them. For us marketers, there are some sobering lessons...

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FOMO FRIDAY 36: HELP US HELP YOU

By BlueChip Communication

   

“We need to talk”. Those four words are your clue that you need to act quick in your relationship. But what if those words came from your PR consultant?...

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FOMO FRIDAY 35: MEDIA #FAILS ARE FOREVER- HERE'S HOW TO AVOID THEM

By BlueChip Communication

   

Ever had that nauseating post-media interview moment when you know you've stuffed up? TBH I have. And I never ever want to go there again...

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FOMO FRIDAY 34: THE DEVIL'S IN THE DATA

By BlueChip Communication

   

Is evidence-based marketing and PR the new Holy Grail? Maybe yes, maybe no. You tell me, in increasing numbers, that you're already there. Already using data to drive key decisions. But what KIND of data? As in oils, all data is not good data. There's that good fat (avocado) then there's the evil bad (trans) fat. I mean data...

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FOMO FRIDAY 33: OUR TOP 5 TIPS TO MANAGE REPUTATIONAL RISKS

By BlueChip Communication

   

We've heard it all before, managing your reputation leads to a better bottom line. If you're a Kardashian, it also leads to a better bottom. But how do you get there in the first place? Better financials that is!

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FOMO FRIDAY 32: WHERE THE MONEY IS IN CONTENT

By BlueChip Communication

   

Before speaking to CMOs and their teams at a recent Morningstar event I dug a bit deeper than usual. I talked to financial services CEOs and P&L executives. I asked one question only: "What do you want from marketing?".

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FOMO FRIDAY 31: THE ASSUMPTIONS YOU MAKE ABOUT TRUST CAN BUILD OR KILL YOUR FINANCIAL SERVICES BRAND

By BlueChip Communication

   

Trust is something we keep coming back to. Why? Because we're needy and insecure? NO. Because the survival of all of our financial services organisations depends on trust. As the AFR's Sally Patten said today "Superannuation is trusted. But it's a precarious trust...because it's passive".

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FOMO FRIDAY 30: DOES YOUR PR SUPPORT YOUR SOCIAL CONTRACT?

By BlueChip Communication

   

At this week's FSC annual gathering (now called the Leaders Summit) I had the chance to sit back a bit and have a think. It occurs to me that - in very simple terms - a few social contracts have been broken recently...

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FOMO FRIDAY 29: CREATIVE WAYS (YOU NEVER THOUGHT OF) TO TURBOCHARGE YOUR PR

By BlueChip Communication

   

Here's a fun fact about BlueChip: we do THE BEST office cookout lunches. Today we celebrate Christmas in July! Turkey, hams, trifle, EGGNOG... Rampant self-promotion alert... the ham rocked.

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FOMO FRIDAY 28: THE CONCRETE PILL YOUR PR NEEDS TO MEET DISRUPTION HEAD-ON (AND WIN)

By BlueChip Communication

   

I literally walked into the sharp end of one of those traffic island signs this week. As I mopped blood off my brow it occurred to me that my literal headbanging was also metaphoric. Here's the picture: three lanes of Sydney traffic, no crossing, small fast-moving woman jaywalks, one eye on the traffic.

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FOMO FRIDAY 27: HOW THE RECENT JOURNALIST REDUNDANCIES WILL AFFECT THE WAY YOUR BRAND COMMUNICATES

By BlueChip Communication

   

I don't need to tell you the PR landscape is changing. It's been evolving over the past decade with the emergence of new media, but now the pace has picked up. With this year's Fairfax cuts of 82 journalist jobs (negotiated down from the original 120), it's now a burning issue to work out what this means for your brand...

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FOMO FRIDAY 26: HOW WE DO CONTENT AT BLUECHIP & 4:30 DRINKS TODAY

By BlueChip Communication

   

Do you find yourself with a throbbing content calendar-related headache every quarter or so? I know I did. But thank the stars (well actually, it took years of trying and failing but let's not go there) we've found a content formula that works for us. It's not perfect. But we are, slowly, and surely, getting there...

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FOMO FRIDAY 25: LET'S TALK #BUDGET2016

By BlueChip Communication

   

I have super. You have super. So do our parents, if we are lucky enough to still have them, and so do some of our kids (eek!). I listened to ScoMo last Tuesday, and I may have even written a couple of client media releases talking about how fair and (maybe simple) the changes were. OR WERE THEY????...

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FOMO FRIDAY 24: STRUGGLING WITH B2B CONTENT DISTRIBUTION?

By BlueChip Communication

   

Are you reaping what you sow? Permit me a personal diversion…. I recently moved into a house. It not only has a yard, but the yard has garden beds. Picture this… I cleared the weeds, planted seeds for a flowering vine, watered them once. And promptly forgot about them. What did I get? More weeds or flowers….? Right...

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FOMO Friday 23: You're missing something... why constantly publishing is not enough

By BlueChip Communication

   

If one woman blogs and no-one reads it, did she really blog at all? WHO CARES? Because it doesn’t matter. I speak from personal experience. I started blogging and tweeting in 2009. I had no idea how to distribute my content. There go two years of my life – zillions of hours between 9.30pm – 11pm I’ll never get back.

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FOMO Friday 22: Talk ROI so your board is on board

By BlueChip Communication

   

I'd like to congratulate you on two things. Firstly, for making it through two short working weeks in a row. Four full days of chocolate and hot cross bun face-stuffing annually come at a price. But would we have it any other way?...

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FOMO Friday 21: Agile, content milestones, Leo's Oscar win and FREE DRINKS

By BlueChip Communication

   

I know I had you at ‘free drinks’ but let me ask this first…. What do you actually do? For a job? And does it bear ANY relation to your title? Sorry for all the questions but here’s what I’m thinking. I know some of you are too…

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FOMO Friday 20: How to clear the hurdle between your desktop and your audience

By BlueChip Communication

   

“Content is king, but distribution is queen and she wears the pants. It’s not nearly enough to create a good piece of content.” If the guy at Buzzfeed said it, it must be true!

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FOMO Friday 19: How does your content strategy measure up?

By Bluechip Communication

   

A sense of progress – in life and at work – seems essential to our satisfaction. At our very core most of us – and the people we work for - want more...

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FOMO Friday 18: How to up your content marketing game in 2016

By BlueChip Communication

   

Well HELLLLLOOOOOOO 2016. This is going to be a great year for you and I. Here’s why. Content marketing is on the rise (and it's increasingly being “useful” to our audiences)...

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FOMO Friday 17: Is lead generation on your Christmas list this year?

By BlueChip Communication

   

Hi Friend, Feeling Ho. Ho. Ho? or Ho. Ho. Hum? Well here's some extra seasonal sparkle for your Christmas inbox. Our gifts to you, in no particular order, are...

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FOMO Friday 16: Will the industry survive financial planning’s Uber moment?

By BlueChip Communication

   

It’s an easy (and cheap) trick to grab buzzwords and whack them in a headline. In our case the words are robo advice, fintech, disruption. Click bait, it’s called. A technique pioneered by the BuzzFeeds of the world, and perfected by a print media in decline globally.

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FOMO Friday15: 5 ways to integrate PR and SEO for actual results

By BlueChip Communication

   

Once upon a time PR and SEO wouldn't have given each other a second glance. Now, they're a match made in digital heaven. We hope you're not surprised, given how intrinsically your brand's search results and reputation are linked.

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FOMO Friday 14: What celebrities and financial services have in common

By BlueChip Communication

   

Influence. Influencers. Influencing. I want it ALL! So who has it, wants it and uses it well? You could be all three if you take a leaf out of the Kardashian playbook.

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FOMO FRIDAY 13: Fintech What You Need to Know and Why You Need to Know

By Bluechip Communication

   

Neophobia is the fear of new things, of innovation and new situations. This week we crash tackle this fear, and sometimes loathing, in our blog about fintech...

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FOMO Friday 12: Watch out for negative reviews, why PR isn’t dead yet

By Bluechip Communication

   

Googling is now second nature. It’s what we do. BUT, with infinite sources of information, comes a new breed of author.

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FOMO Friday 11: New ministry, delayed reforms?

By Bluechip Communication

   

We might not always like what politicians say, but last week Mike Baird sure got our attention. For the right reasons. It’s no longer about policy…

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FOMO Friday 10: Why it’s time to work smarter, not harder

By Bluechip Communication

   

There’s no denying it. Robots are taking over – they could eliminate 40% or more ofAustralian jobs in just 15 years*. We’re still in favour of combining artificial…

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FOMO Friday 9: If Twitter is the new report card, how do you get an A?

By Bluechip Communication

   

Humans are reluctant to change. We all know it. Maybe that’s why 44% of CEOs still aren’t using social media. But with benefits like improved reputation, relationships and brand perception is there…

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FOMO Friday 8: Evaluating “head in the sand” social mentality

By Bluechip Communication

   

Is there any chance – just even the tiniest – that your brand has its head in the sand? Here’s why I ask… 70% of…

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FOMO Friday 7: How ASIC’s move on social media this week will make...

By Bluechip Communication

   

Checked facebook today? One eye on twitter as we speak? I won’t tell your boss, but what they should know is that, with 1.5 billion daily social…

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FOMO Friday 6: Are you headed for a wipeout?

By Bluechip Communication

   

Addicted to your smart phone? Don’t panic. It’s normal. We’d be more worried if you weren’t. Technology has changed the way we act – and…

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FOMO Friday 5: Are we going the way of the dodo?

By Bluechip Communication

   

Honestly, I ask you, is the PR profession evolving, or dying? It’s a question many of you, and I, have been asking for more than…

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FOMO Friday 4: Mobilise now, or die slowly? Why you need to get your mar...

By Bluechip Communication

   

It’s official. More of us now bank on our mobile phones and tablets than our desktops. You shouldn’t be too shocked – Google said in May…

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FOMO Friday 3: Personalisation has huge power… Can YOU use it to triple ...

By Bluechip Communication

   

For brands doing it well it feels seamless to us as consumers. Get it wrong and it’s an absolute howler. The theme for this FOMO…

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FOMO Friday 2: Will Facebook’s algorithm affect your page?

By Bluechip Communication

   

Want influence? Who doesn’t! Whether for pure personal aggrandisement (never!), or sound strategic reasons, influence is the PR Holy Grail. Welcome back to your three…

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FOMO Friday 1: Will Facebook’s algorithm affect your page?

By Bluechip Communication

   

Welcome to the first edition of FOMO Friday. FOMO, of course, is “fear of missing out”. But fear not – this three minute read means…

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