Case Studies

In financial services, trust, integrity and discretion are key. So too is protecting brand and individual reputations. While you’ll find examples of our publicly available work here, some of our best work you’ve never heard of. Neither has anyone else. To find out more you’ll need to speak to us in person.

Leads & analytics from integrated marketing

Posted by Sample HubSpot User on Oct 29, 2015 1:57:47 AM

An Australian fixed interest securities specialist, sought an integrated campaign to drive new business leads. Working across traditional and...

Read More

Topics: content marketing and thought leadership

Building an adviser sales pipeline without sales people: clever content marketing

Posted by Sample HubSpot User on Oct 29, 2015 1:51:49 AM

A global brand engaged BlueChip to develop a content marketing strategy. The aim was to build the brand’s profile, adviser relationships and...

Read More

Topics: content marketing and thought leadership

Regulatory change, increased political sway thanks to multi-year strategic corporate affairs campaigning

Posted by Sample HubSpot User on Oct 29, 2015 1:47:41 AM

A leading financial services member-based organization engaged BlueChip to help reposition the organization, drive regulatory reform, improve...

Read More

Topics: public relations

Record number of leads generated from on- and offline PR: on time, in budget

Posted by Sample HubSpot User on Oct 29, 2015 1:42:12 AM

Canstar challenged BlueChip to create and implement a campaign to boost home owner visits to the Canstar website: all within a week of the brief....

Read More

Topics: public relations

Industry first: creative Facebook campaign for super fund members

Posted by Sample HubSpot User on Oct 29, 2015 1:32:46 AM

AMIST sought a creative Facebook campaign to increase brand awareness and loyalty, and ultimately increase members. BlueChip delivered campaign...

Read More

Topics: social media

Accountant prospects at $16 per lead: content-led digital delivers

Posted by Sample HubSpot User on Oct 29, 2015 1:24:22 AM

Our client, a leading wealth brand, needed to deliver hard-to-reach accountant prospects and up-skill their internal team. Their goals were to...

Read More

Topics: social media

2,000% increase in website visits from accountants

Posted by Sample HubSpot User on Oct 29, 2015 1:18:07 AM

Our client developed a tool to assist accountants with regulatory change. They needed more accountants to know of and use the tool as a way of...

Read More

Topics: integrated marketing

New leads into a flat sales funnel: tactical integrated campaign

Posted by Sample HubSpot User on Oct 29, 2015 1:11:17 AM

A financial services firm wanted an integrated campaign across off-line and on-line platforms using paid and owned assets to drive new leads into...

Read More

Topics: integrated marketing

Near-perfect response to major reputation risk: crisis planning and simulation

Posted by Sample HubSpot User on Oct 29, 2015 1:05:03 AM

Our client, a well-known brand, faced a major reputation risk due to criminal activity by a staff member. BlueChip undertook crisis communication...

Read More

Topics: crisis management

Online reputation risk: reducing a negative online footprint and ongoing risk

Posted by Sample HubSpot User on Oct 29, 2015 12:58:28 AM

Our client, a major player in their sector, had an unfavourable online footprint because of negative media coverage. They engaged BlueChip to...

Read More

Topics: crisis management

1 2
>