Webinar: Three ways CEOs will communicate differently in 2021

Get ahead of the curve

Australian leaders had a crash course in crisis management and communication in 2020.

In 2021 McKinsey predicts a digital-led recovery from COVID-19, and many CEOs expect continued rapid changes in the social and economic context.

CEOs, including those in financial services, will need to be permanently more agile in leadership and communication.

On the one hand you'll need a simple, strong story about why your organisation exists, who it serves, and where you’re going.

But on the other hand, that story – a narrative – must be flexible enough to respond to changing circumstances, including emergence, or adaption, to a world with COVID19.

And whatever your corporate, leadership, brand or solution story, it must work at every level and across channels. From the Board to institutional investors, to government and media, and from staff to customers or prospects, that story will be increasingly digital, visual, and real-time.

Following on from the “Top 5 financial services PR trends for 2021”, this webinar focused on CEO messaging, corporate narrative and stakeholder engagement. 

Register for this on-demand webinar to learn how you, and your peers, will communicate differently in 2021.

Register to watch this webinar on-demand

You will learn:

  • The essential elements of a strong strategic narrative
  • The changing communication roles of the CEO versus the Chairman (or directors)
  • New rules to follow to reduce message and stakeholder risk, including a rethink on how you define stakeholders
  • PLUS: access to detailed presentation notes and an industry discussion


About the speaker

Carden Calder

Carden Calder

BlueChip Communication's Managing Director

Carden Calder is a financial services reputation, PR and communication expert.

She helps finance sector Boards, CEOs, leadership teams and CMOs win the stakeholder support they need to be successful, and to build and protect both their corporate and personal reputations.




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