Webinar: Top 5 financial services PR trends in 2021

Get ahead of the curve

What are the top PR trends for financial services in 2021? Register and watch this webinar to get ahead of the PR challenges and opportunities in the year ahead.

New normals of social distancing, remote working and digital connectivity demanded new agility in how financial services communicates. But what’s next? And what does it mean for the practice of PR?

In this webinar, we explored what’s new in the world of PR, including how ESG is communicated, higher expectations of leaders and company conduct, the rise of purpose as central even in for-profit businesses and the digital capabilites to boost.

Watch our webinar on-demand to better position your business in a post-COVID market.

Register to watch this webinar on-demand

You will learn:

  • Challenges and opportunities in a post-pandemic world
  • Digital PR: what it is, why it’s so important for financial services, and the new tools and ideas you need to be across
  • Cancel culture: managing your reputation risk and the ‘G’ in ESG
  • The smart move to "real and relatable" communications from brands and leaders
  • Using digital paid PR to manage issues and increase media coverage
  • Social signals to help manage reputation risk, and deliver better results from content development
  • Media relations as a lead generation tool
  • BONUS: Get free access to detailed presentation notes and take part in the industry discussion


About the speaker

Carden Calder

Carden Calder

BlueChip Communication's Managing Director

Carden Calder is a financial services reputation, PR and communication expert.

She helps finance sector Boards, CEOs, leadership teams and CMOs win the stakeholder support they need to be successful, and to build and protect both their corporate and personal reputations.




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