Guide: Thought Leadership Blueprint

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BlueChip's Thought Leadership Blueprint is a 7 step guide to help financial services experts articulate and communicate new perspectives effectively. 

Download this Thought Leadership Blueprint by filling out the form on the right.

To learn how to use this blueprint, watch our on-demand webinar "How to create thought leadership that works" where BlueChip's founder  Carden Calder uncovers ways to develop game-changing ideas and thought leadership that cuts through the noise, and influence decision-makers and commentator's thinking.

Download the blueprint:


The guide includes:

  • A simple yet comprehensive blueprint that will help you braintstorm for thought leadeship that works

  • 7 simple steps that covers: setting a goal, identifying your criteria, analysying your audience, going "wide" to the bigger picture, finding the white space, originating ideas and testing


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