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Reputation: your most valuable asset

Strategic PR and marketing for financial services

 

Our clients want change.

It might be change in how you are seen, your influence, your stakeholder relationships, the kind of business you attract...

Or even change in your market.

Done well, communication and marketing helps get strategy delivered. That's a higher order outcome than simply changing perceptions. This work builds buy-in and belief in a future you have yet to create. Strategic communication earns your most valuable currency: supportive action from those you need to help you reach your vision.

That's permission to lead.

In times of uncertainty or crisis, good communication helps clients create a reputational buffer. A perceptual space which protects trust, preserving your ability to thrive.

 

What wE do

Our Results

93%

BlueChip’s Net Promoter Score

$23M

Deposits following a PR and
customer communication-led
retail bank product launch

20,000

Page views from a single
financial planning blog
post with an average time
on page of 6:44

30

Articles generated in a single
month for an asset management
client with a $5,000 budget

7,000

Website hits after a seven-day
consumer financial ratings PR
campaign

600

Web inquiries in the 48 hours
after an online life insurance
product launch

GET IN TOUCH:

Our Ideas

BlueChip wins Financial Standard's PR Agency of the Year MAX Award 2020

By Carden Calder

  

Wow...PR Agency of the Year?! Not going to lie, we're still VERY happy! Yes, it was last week but hell we have client work to do.

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COVID-19: A guide to working remotely from home

By Alex Cowan

  

The information below has been compiled from various sources which have been written in direct response to the COVID-19 outbreak. The information provides guidance for both employers and employees on how they can work safely, productively and efficiently from home.

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Hello CEOs, goodbye #unconsciousbias?

By Carden Calder

  

#Unconsciousbias is – according to Monash University, REAL. Both men and women are guilty, including me. If this makes you squirm, it’s probably worth reading on.

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