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Infographic: The drivers of asset management marketing success

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We've identified what drives asset management marketing success and summarised it in an infographic.
 
How? We've spent decades studying and implementing asset management marketing strategies. Some worked. Some didn't, particularly in our early years of doing this work. Now they almost always do. This infographic tells you why.
 
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The infographic includes:


  • 8 perennial and essential marketing "hacks" for asset managers
  • Why fund performance matters, but isn't the be-all and end-all
  • The importance of "time in" marketing versus ad hoc efforts

 

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