E-Book: A Complete Guide to Content Distribution for Financial Services

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The goal of good content is to attract a target audience that eventually converts to customers or brand advocates. To make this happen, you need to think strategically about how your content is distributed.

Financial services brands often develop great content but struggle to have it read.

This guide to content distribution will help you get ROI on your content marketing, by leveraging the right content formats across the right mix of channels.

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The guide includes:

  • How to start you content strategy
  • Key content promotional channels and how to choose the right ones for your content and company
  • How to atomise your content and leverage it the best way possible for your target audience
  • Content distribution templates and tools for owned, paid and earned media
  • Top metric suggestions to help you refine your content and the way you distribute it over time.


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