Masterclass: How to create a FUM growth marketing roadmap

COVID-19 means no travel, few in person events, and very different investor expectations. 

To quote one growing fund manager:

"How do you build trust when you can't shake hands or have a coffee?"

With McKinsey predicting a digital-led recovery in 2021 fund managers and super funds are looking to new (virtual) distribution channels, new markets and a different, more digital, approach to attract investors.
 
What does it take to succeed in these channels, in a COVID-19 disrupted Australia?  

"The world is different. We have to change. Digital is key.”

While your digital journey and marketing roadmap is unique, there are proven approaches and KPIs. A successful marketing roadmap identifies clear target markets, has a strong investor value proposition for those markets, and increasingly uses digital engagement and tactics to engage potential investors. 

Learn a proven process from other fund managers and super funds who are growing FUM successfully.

This masterclass will teach you how to:

• Reach and attract new investors directly
• Use digital channels to improve institutional, adviser or retail sales results
• Measure and improve marketing outcomes using the right KPIs
• Virtualise sales and marketing to succeed in a COVID environment

Improve how you reach and attract investors despite COVID-19 disruption - watch on-demand now!