2015 was another massive year for PR and marketing in financial services. The ever evolving world of integrated PR and digital marketing made the world our oyster. Check here for the top five pearls of the year – and here’s to many more in 2016.
Wanting to drive new leads to your website, but struggling to understand how to develop a punchy integrated PR strategy? First and foremost, you need to define exactly what your desired lead is. Next, you’ll need to design a ‘lead magnet’ – or content package – that offers those leads (a.k.a target audience) a solution to a key problem and forms the foundation for a longer term content strategy: a series of blogs, social media posts and a media pitch, and so on. Because it’s all about integration.
2. Man vs machine: is fin-tech and robo advice really a threat to financial planners?
With a growing number of robo advice platforms being developed, what will be the impact on the financial services industry? Will it make advice more accessible to the masses, or is it a potential industry terminator? Read on to find out more.
3. The unlikely marriage of PR and SEO, and five tips to make the match:
Long gone are the days of PR and search engine optimisation (SEO) existing as two entirely separate entities. Today, marketing involves combining the outbound of traditional PR and advertising with the SEO of inbound marketing. The aim? To create demand for your brand and tap into existing demand by making your site easily accessible to your customers. Follow these tips on matching up PR and SEO.
4. Leadership: smart people, stupid groups and better decisions:
What do Buzz Aldrin, Kevin Spacey and Cass Sunstein have in common? Aside from being American, they were all leaders in their respective fields. They buckled up in the driver’s seat, taking charge out the front, fearless in leaving the followers in their wake. While these individuals may have at times felt lonely, misunderstood, even disliked, they experienced the challenge and fulfilment of leadership and had the opportunity to make the world a better place. So when it comes to being a leader, whether in space, acting, academia or financial services, don’t be afraid to step out in front, make the tough decisions and move forward.
5. The top five Twitter habits of very effective CEOs:
Want to expand your customer base and influence stakeholders? Then you need to incorporate social media into your financial services marketing and communications – including (or especially) your CEO. And the Twittersphere is a great place to start. Follow these tips to get your CEO off on the right foot. Go forth and tweet!
As you can see, 2015 packed a real punch for financial services marketing and PR. With that little taste, go forth and implement some killer integrated strategies for the year ahead.
You can also download our six-step guide to content marketing for financial services here: