---
title: "Record number of leads generated from on- and offline PR: on time, in budget"
description: "Canstar challenged BlueChip to create and implement a campaign to boost home owner visits to the Canstar website: all within a week of the brief...."
---

[Blog | BlueChip Communication Integrated Marketing, PR & Financial Services ](https://www.bluechipcommunication.com.au/blog)

# [Record number of leads generated from on- and offline PR: on time, in budget](https://www.bluechipcommunication.com.au/blog/record-number-of-leads-generated-from-on-and-offline-pr-on-time-in-budget/)

 Written by [The BlueChip Team](https://www.bluechipcommunication.com.au/blog/author/the-bluechip-team) | Oct 28, 2015 2:42:12 PM

Canstar challenged BlueChip to create and implement a campaign to boost home owner visits to the Canstar website: all within a week of the brief. BlueChip created the [Canstar 10 Minute Challenge](http://ns1.canstar.com.au/home-loans/10minutes/), a call to Australians with a home loan to see just how much money they could save on their mortgage. BlueChip recommended:

1. A simple, easy online tool (to be developed by Canstar) with real consumer utility
2. Tailored content to show the alternative use of potential savings (e.g., a new car)
3. Media strategy focusing on online outlets to maximize media promotion of the URL and consumer traffic

#### **Results**

[ Awarded](http://www.pria.com.au/communications?command=message&id=5779&cid=8) a “Highly recommended” by the Public Relations Institute of Australia, the campaign delivered:

- # 10,000%
  
  ###### Unique visitors, with all media including the URL in coverage
- # 4,000%
  
  ###### Home loan customers entering their data
- # 500%
  
  ###### New leads for Canstar’s mortage comparison service

[View full post](https://www.bluechipcommunication.com.au/blog/record-number-of-leads-generated-from-on-and-offline-pr-on-time-in-budget/)

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