Blog | BlueChip Communication Integrated Marketing, PR & Financial Services

Leads & analytics from integrated marketing

Written by The BlueChip Team | Oct 28, 2015 2:57:47 PM

An Australian fixed interest securities specialist, sought an integrated campaign to drive new business leads. Working across traditional and digital media, BlueChip delivered campaign strategy and management:

  1. Print and digital advertising, set up and optimisation of social channels
  2. Video assets for paid social platforms
  3. Attribution model to track ROI of each activity

Results

Each month of the campaign led to the following increases:

  • 22%

    Site visitors
  • 39%

    Leads
  • 191%

    Landing page opt-ins