---
title: Leads & analytics from integrated marketing
description: An Australian fixed interest securities specialist, sought an integrated campaign to drive new business leads. Working across traditional and digital media, BlueChip delivered campaign strategy...
---

[Blog | BlueChip Communication Integrated Marketing, PR & Financial Services ](https://www.bluechipcommunication.com.au/blog)

# [Leads & analytics from integrated marketing](https://www.bluechipcommunication.com.au/blog/leads-analytics-from-integrated-marketing/)

 Written by [The BlueChip Team](https://www.bluechipcommunication.com.au/blog/author/the-bluechip-team) | Oct 28, 2015 2:57:47 PM

An Australian fixed interest securities specialist, sought an integrated campaign to drive new business leads. Working across traditional and digital media, BlueChip delivered campaign strategy and management:

1. Print and digital advertising, set up and optimisation of social channels
2. Video assets for paid social platforms
3. Attribution model to track ROI of each activity

#### **Results**

Each month of the campaign led to the following increases:

- # 22%
  
  ###### Site visitors
- # 39%
  
  ###### Leads
- # 191%
  
  ###### Landing page opt-ins

[View full post](https://www.bluechipcommunication.com.au/blog/leads-analytics-from-integrated-marketing/)

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