Accountant prospects at $16 per lead: content-led digital delivers

Our client, a leading wealth brand, needed to deliver hard-to-reach accountant prospects and up-skill their internal team. Their goals were to increase attendees at nationwide events for accountants, build a community of accountants to increase brand engagement and pilot new channels and challenge their traditional go-to-market tactics. BlueChip created an end-to-end solution, working closely with our client’s team to build their skills and deliver:

1. Campaign strategy
2. Social channel selection, set up, optimization, tracking and ad creative
3. Ad campaign management and reporting
4. Blog design, URL registration and email template
5. Blog content calendar, identification of content gaps our client could fill (created content) and article curation