2013 trends: Social media, reputation risk management and content marketing

2013 trends? Social media, reputation risk management and content marketing.

The final chapter of 2012 has provoked more questions than answers for many in financial services.

Boards, CEOs, Chief Marketing Officers and Chief Risk Officers we speak to have similar concerns. Here’s a quick (admittedly unscientific) survey of the common themes:

• How will our reputation weather 2013?
• Is our social media strategy right?
• Do we have reputation risk covered?

And at a more granular level…

• How will we use content (or thought leadership) marketing to deliver results next year?
• Is our brand story (or stories) crystal clear – and compelling?
• Do we have the right resources to explore these issues and answer the key questions?

The answers? These depend entirely on your brand and internal capability, the white space in the market, and your commercial goals for 2013.

That said, if you’re after a few clues about where our reference group of Board members and CXOs are heading, expect to see:

• Financial services brands (strategically) self-publishing more than ever
• A focus on reputation risk management as a discipline
• Selective social media engagement across internal and external audiences

Best wishes for the holiday season and a very prosperous 2013. Many thanks for your support in 2012 and we look forward to continuing the conversation!

- See more at: http://www.bluechipcommunication.com.au/prognosis/prognosis-2012-q4/trending-now/#sthash.euqkEuIm.dpufClick to edit your new post...