Optus isn’t just defending a triple 000 failure that led to deaths and then showing us an unforgivably crappy third crisis response. It's also now fighting The Daily Telegraph's poll on whether or not the CEO should keep his job.
I want to say upfront, its horrifying that Optus has cost people's lives.
They won't be forgiven for that anytime soon.
I can't fix that but I can offer one lesson for you and your Board that the media and government won't.
It's this: if you screw up your crisis response - including leadership and communication - the media are now prepared to campaign against you, poll the community and then report the results to spill CEO and Board jobs.
This is regardless of the law, any proven wrongdoing, or natural justice.
The DT's own poll on the CEO’s job is now the headline.
This isn't fair, and it's certainly not reporting.
It's also not in the interests of informing the public.
That reframes company governance as a popularity contest. If you don’t counter fast and effectively (Optus did not) with evidence and the right cadence, the poll becomes the story. (Daily Telegraph)
Add to this the fact that Optus is being judged by new ACMA rules not yet live and there's another message...
You’re being judged by tomorrow’s standards today.