Good afternoon my friend.
Last week I introduced you to a leadership blind spot, why it happens and how to avoid it.
Well, this week’s blind spot is outdated mental maps. Our mental maps are how we think about the world, most particularly “community standards”. Just ask The Royal Family, or anyone you think might be frozen in the past attitudinally, what happens when your idea of the world, and what is okay, becomes outdated.
Our “mental maps” often reflect how the world was when our map was drawn, not how it is today or tomorrow.
When we and our leaders navigate with outdated maps, we misread the terrain.
Cancel culture is a good example of why we should keep updating the software between our ears. Take Melbourne Cup and the Spring Racing carnival. The AFR wrote a great name-dropping weekend piece about Derby Day saying it’s fine for sports stars, influencers and gambling industry types but big business has by and large boycotted racing. The Fin smacked human rights advocate and former Socceroo Craig Foster (Fozzie) for rocking up. Surely, he cares little for animal rights, the AFR suggested. Racing is on a losing streak for reasons of animal welfare and problem gambling.
Will the Grand Prix, gymnastics or golf be next? There are plenty of reasons to cancel them. Excess consumption including of fossil fuels, training children so hard their growth is arrested are just two.
The “so what” is to update your map frequently or get others to help create new maps. Here’s how to counter having outdated mental maps:
1. When the map disagrees with the ground, believe the ground.
Don’t just communicate, also listen and watch for reactions. Audience behaviour, attitudinal research and good old-fashioned listening tell us what’s really going on, on the ground.
2. Update your assumptions frequently
Audience, regulator and community expectations are constantly morphing. To stay alive in the reputation game we have to keep up, and start predicting “next”.
3. Consider a reputational radar so you’re getting live information
Special media and media give plenty of cues about “what people think” and where they’re headed next.