Does it make me a bad person that I am loving the "Deloitte charges government $440,000 for report with AI hallucinations" story?
Let's see why it's such a good yarn, and why it's worthy of our attention in this dialogue you and I are having ...
1. Deloitte's brand strength, like all big brands, makes the story more newsworthy.
2. AI is already massively newsworthy... fear, curiosity and even anger are story vectors.
3. We have the delightful and ridiculous juxtaposition of a brand that should = quality, billing taxpayers, a sum that's half an apartment price, for made up crap.
So what are those headlines?
"Deloitte’s dodgy report a sign of times as AI use ramps up" (SMH today)
"Deloitte’s repayment fee for botched AI report revealed" (AFR today)
"AI scandal not enough to stop Canberra’s addiction to Deloitte" (AFR yesterday)
"Deloitte to pay money back to Albanese government after using AI in $440,000 report" (The Guardian, Monday)
Of course the real front page isn't those headlines. It's the front page of our favourite search engine (see mine below as of nowish), or, unironically, what we are served by our favourite AI tool.
Can't wait to see if ChatGPT, later, also hallucinates about it's own role in this saga.
Join me on Monday 27 October at 2pm for my second webinar on AI in corporate affairs and PR for financial services, investment businesses and real estate players.
You'll hear:
1. Five ways to protect your brand using AI tools
2. How other senior comms and marketing people are already using AI
3. How to put in place data governance, privacy and ethical AI use practices
Hit reply or here to save your place.
Best,
Carden