Finding the conversations that matter to your financial services business
There are millions of conversations happening on social media this very minute. For your financial services business the question is, how to find the right conversations, get your finger on your digital brand pulse and zero in on who is talking about topics that matter to you?
These two easy steps will help you find the right conversations so you can start engaging and building meaningful relationships.
Listen to the conversations you want to join
Listening is integral to any good relationship and this applies to social media. But the reality is that you can’t be talking to everyone at the same time. That’s why monitoring and reporting on the topics that are relevant to your brand and its digital influencers will help you pick the right conversations and boost your ability to engage.
Monitoring will also help you act quickly – whether it is to respond to an issue or seize an opportunity.
There is a plethora of social media monitoring tools available (both paid and free) that will help you monitor your social media platforms. Free providers such as Twilert or BufferApp , or paid providers like BuzzNumbers or iGo2 will help you keep track of who’s talking to whom, what they’re talking about, where they hang out and if they use a particular vernacular.
Listening before opening your digital mouth will ensure you are in the best position to start engaging
Categorise and build relationships
As you identify spheres of influence from your monitoring, make sure you are forging relationships with digital influencers who are driving the conversations on the topics that matter to you.
Before building relationships with key influencers or advocates of particular topics, it may be useful to categorise them as advocates, adversaries or neutral. Monitoring will help you to understand their viewpoints before you start engaging.
To establish a genuine and valuable dialogue between your organisation and key digital influencers, you need to become a resource for others. Engage with influencers by talking about the things that matter to them so that they will listen to you and spread your message.
Listening to the right conversations will enable you to gain actionable insights and real data that cuts through the noise and connects your business with the people who matter.
Need help boosting your online brand reputation? Ask us for a copy of the BlueChip Communication online reputation checklist and read our ‘how-to’ blogs on setting up your social media accounts.
