Last week, BlueChip hosted our annual Summer Soiree. Joined by a panel of esteemed Australians, notably funds management and charity pioneer Chris Cuffe AO, Matildas doctor Dr Brandi Cole and 'Fear and Greed' founder and award-winning journalist Sean Aylmer. Here we share insights provided by Sean Aylmer from the night.
Sean Aylmer is no rookie when it comes to understanding the media. From his background as former editor of the Sydney Morning Herald, to currently being the founder and co-host of the number one business podcast in Australia, Fear and Greed, here's what he suggests are the 5 most crucial things he believes you need to remember when talking to the media.
The fundamentals of journalism remain the same – provide a good story and be interesting, knowledgeable talent and you’re on the right path.
We hope these tips help you prepare for your next interview. We extend our gratitude to Sean Aylmer for his valuable insights and participation, and we look forward to sharing more insights from industry experts like Sean in the future.
BlueChip Communication is a leading public relations and marketing firm based in Sydney Australia, specialising in the financial services industry. If you’d like to discuss your communication strategy or need additional support in your media efforts, please call us or fill out our contact form here.