Blog | BlueChip Communication Integrated Marketing, PR & Financial Services

Reputation risk management in social media

Written by Carden Calder | Jul 1, 2012 6:00:00 AM

Social media may or may not be your cup of tea. And it may or may not be the best thing since sliced bread for your business and your stakeholders. But one thing it should never be, is left to chance.

This edition of PRognosis is devoted, in part, to exploring reputation risk management in social media. Even the most die-hard social critic can gain comfort from our 25-point checklist to keep your reputation or brand safe online.

Whether you’re still exploring the options, gaining momentum or heading towards best practice, we have a number of tips and techniques that can help you reduce or eliminate some of the most common risks for those active in social. And increasingly, that’s all of us. Like it or not, social media is here to stay, and it’s having a considerable impact on the way we communicate.

Best be prepared.

Email us at social@bluechipcommunication.com.au if you’d like to receive BlueChip’s online reputation risk management checklist or for more information on our social media services.