Joe Pulizzi of Content Marketing Institute and Todd Wheatland of Kelly Services
Producing and distributing quality content to reach and attract prospective audiences, and/or deepen relationships with existing customers, a.k.a. content marketing, is the talk of the town. But financial services organisations are grappling with how to transition from ‘marketing’ to ‘content marketing’.
BlueChip spoke with two of the best in the business – the Content Marketing Institute’s Joe Pulizzi, and Kelly Services’ Todd Wheatland – to hear what content marketing can offer that conventional marketing can’t.
Joe Pulizzi of Content Marketing Institute
Joe Pulizzi is the founder of the Content Marketing Institute, a content marketing evangelist and co-author of ‘Get Content, Get Customers’. Through his think tank, the Content Marketing Institute, he has taught marketers and brands how to develop and deliver compelling content to increase customer loyalty and engagement. He evangelizes content marketing around the world through keynotes, articles and his many books. For more on Joe, read his blog or follow him on Twitter @JoePulizzi.
Todd Wheatland of Kelly Services
Author and sought-after speaker, Todd is the Vice-President of Marketing at Kelly Services, a global leader in HR and recruitment. Kelly Services has led the way in content marketing for the professional services sector, showing how to tell engaging stories through multiple channels. Follow him on Twitter @ToddWheatland.
View the complete interviews at our BlueChip Youtube channel.