Our client, a major player in their sector, had an unfavourable online footprint because of negative media coverage. They engaged BlueChip to change their negative online footprint, and to put in place measures to make sure online reputation risk was reduced. BlueChip:
- Briefed and trained the Board, CEO’s direct reports and response team members on social media, active management and crisis responses
- Established social media protocols including channel set-up and response and escalation path
- Mapped issues to assess relative risk and inform response plans
- Developed online crisis & issues communication plan and responses (e.g. holding statements, responses etc.)
- Tested the new plans in a half-day simulation
- Advised strategies to reduce the existing negative footprint
Results
- Reduced negative online footprint
- High functioning team capable of rapid response deployment
- Improved Board and senior executive support for, and engagement in social media responses to manage reputation risk