The financial services sector held out as long as it could to admit the popularity and power of social media. But it seems financial services organisations now increasingly acknowledge the need to be present on social media, especially from a reputation management perspective.
If your organisation is one of the many making the digital leap you know that it can be confronting. BlueChip has put together a 25 point online reputation checklist; it’s a helpful step-by-step guide of the key factors you need to consider to help your organisation stay safe in social media.
You can view our checklist here.
Getting a brand up and running on social media is one thing, but sometimes CEOs or other key leaders in the organisation can have a bigger impact. If you’re wondering if your CEO is up to the challenge we think this post from Davia Temin, CEO of Temin and Company, is a must-read.
Davia Temin is a highly experienced global reputation strategist. As CEO of Temin and Company, she’s responsible for creating, enhancing and saving reputations for major corporations, institutions, products, and individuals. In addition to running her own business, Davia also writes a Forbes.com column called Reputation Matters and is a contributor to The Huffington Post and The American Banker.
BlueChip interviewed Davia for a past issue of our quarterly newsletter – PRognosis – about what the financial services industry needs to know about reputation management. You can read this interview here.
