---
title: "New leads into a flat sales funnel: tactical integrated campaign"
description: A financial services firm wanted an integrated campaign across off-line and on-line platforms using paid and owned assets to drive new leads into the sales...
---

[Blog | BlueChip Communication Integrated Marketing, PR & Financial Services ](https://www.bluechipcommunication.com.au/blog)

# [New leads into a flat sales funnel: tactical integrated campaign](https://www.bluechipcommunication.com.au/blog/new-leads-into-a-flat-sales-funnel-tactical-integrated-campaign/)

 Written by [The BlueChip Team](https://www.bluechipcommunication.com.au/blog/author/the-bluechip-team) | Oct 28, 2015 2:11:17 PM

A financial services firm wanted an integrated campaign across off-line and on-line platforms using paid and owned assets to drive new leads into the sales funnel. BlueChip created a “quick win” tactical campaign and managed the end-to-end implementation for our client. We blended our own expertise with that of other agencies to:

1. Create content assets, including repackaging existing content
2. Optimise landing page for opt-ins
3. Deploy paid advertisements across print, digital and social with different advertisement executions tailored for each platform
4. Develop attribution tracking database and attribute leads to each platform & tactic

#### **Results**

1. Reached more than 1,000,000 people off-line and more than 3,000,000 impressions on-line
2. Generated a portion of the leads as inexpensively as $9 per lead
3. Increased landing page conversion rate by 300%

Client case study available on request.

[View full post](https://www.bluechipcommunication.com.au/blog/new-leads-into-a-flat-sales-funnel-tactical-integrated-campaign/)

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