A financial services firm wanted an integrated campaign across off-line and on-line platforms using paid and owned assets to drive new leads into the sales funnel. BlueChip created a “quick win” tactical campaign and managed the end-to-end implementation for our client. We blended our own expertise with that of other agencies to:
- Create content assets, including repackaging existing content
- Optimise landing page for opt-ins
- Deploy paid advertisements across print, digital and social with different advertisement executions tailored for each platform
- Develop attribution tracking database and attribute leads to each platform & tactic
Results
- Reached more than 1,000,000 people off-line and more than 3,000,000 impressions on-line
- Generated a portion of the leads as inexpensively as $9 per lead
- Increased landing page conversion rate by 300%
Client case study available on request.