---
title: "Media training: Build a global brand’s Australian reputation – and the CEO’s skills"
description: Our client, the capable Australian CEO of a global funds management firm, needed to hone his media skills. In particular, he and his colleagues wanted...
---

[Blog | BlueChip Communication Integrated Marketing, PR & Financial Services ](https://www.bluechipcommunication.com.au/blog)

# [Media training: Build a global brand’s Australian reputation – and the CEO’s skills](https://www.bluechipcommunication.com.au/blog/media-training-build-a-global-brands-australian-reputation-and-the-ceos-skills/)

 Written by [The BlueChip Team](https://www.bluechipcommunication.com.au/blog/author/the-bluechip-team) | Oct 28, 2015 1:46:55 PM

Our client, the capable Australian CEO of a global funds management firm, needed to hone his media skills. In particular, he and his colleagues wanted to control the outcome of media interactions, capturing and holding attention while delivering the brand’s clearly and with authority. BlueChip delivered:

1. Pre-training needs analysis
2. Bespoke half-day media training (20% curriculum and 80% skills development)
3. Three post- training coaching session to solidify the new skills

#### **Results**

1. Our client is now a well-regarded and highly recognised spokesperson
2. The brand uses unpaid media to support the achievement of their strategy and deliver agreed key messages

Client case study and contact details available on request.

[View full post](https://www.bluechipcommunication.com.au/blog/media-training-build-a-global-brands-australian-reputation-and-the-ceos-skills/)

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