Hi Friend,
Welcome to BlueChip's fortnightly round-up for financial services: 'Take a beat Tuesday'.
Why ‘take a beat’? Because stopping to think, properly, in our work (and life in general) is often the difference between an 'okay' outcome and a great one.
The April 2 Federal Budget is shaping as an almighty cash-splash for undecided voters. The Morrison Government will fire the election campaign starting gun in the days that follow, and from the deeply uncomfortable position of trailing in the opinion polls.
This week we're looking at how to build a successful #newsjacking campaign around the biggest night on the Canberra calendar.
As BlueChip’s Head of Media, Jacqui Maddock, writes in ‘4 hacks to #Newsjack the Federal Budget’, careful preparation is key: ‘Bickering in the boardroom over the wording of a press release as the Treasurer is hosting post-Budget drinks in his Parliament office will rule you out of the first wave of media coverage. Be prepared’.
Preparation is also the theme of the final instalment of BlueChip’s video series: ‘9 strategies to halt or slow a perceptual crisis in financial services’. In video #9 we discuss prevention as a strategy. That means focusing on the reputation safe-guarding measures firms need to install to be best positioned to battle a reputational crisis. As they say, prevention is better than (any) cure!
Also this week we at BlueChip think it important to highlight the overwhelming global response to the indefatigable New Zealand Prime Minister. "America Deserves a Leader as Good as Jacinda Ardern" demands the New York Times as her powerful message to the resonated around the world: “He (Christchurch shooter) may have sought notoriety, but we in New Zealand will give him nothing. Not even his name.”
Until next time, take a beat and have a great week.
Carden
Managing Director and Founder
BlueChip Communication
