Hi Friend,

Welcome to BlueChip's fortnightly round-up for financial services: 'Take a beat Tuesday'. 

Why ‘take a beat’? Because stopping to think, properly, in our work (and life in general) is often the difference between an 'okay' outcome and a great one.

In the fortnight since the Morrison Government’s surprise re-election, we’ve seen some interesting after effects. These include a surging ASX driven largely by strong finance sector gains, which had penciled in some negative consequences from a predicted Labor win.  

Among the strongest earners was CBA. Chief executive Matt Comyn - in his first major speech since taking on the role a year ago - will invoke the bank’s purpose-driven founding principles in an effort to restore trust, after its "series of unfortunate events." Let’s hope he takes ownership and that real actions are taken to be better.

While others were trying to work out how pollsters and pundits had it so wrong, our Chief Executive Danielle Stitt was picking apart the cleverest (and most cunning?) campaign communication tactics used by the political parties to draw out lessons for financial services marketers. Read her blog on how they truly integrated their PR and marketing channels for their best shot at The Lodge. 

And, in full knowledge I may have buried the lead, skip to the download in our last item for 10 tips to deliver revenue growth, and higher profit, from PR. 

Until next time, take a beat and have a great week.

Carden

Managing Director and Founder
BlueChip Communication

Do financial services marketers need to take lessons from ScoMo?

While commentators were shocked by the LNP victory (and blame pollsters), we figured there was a win for you no matter which side you support. So we broke down the successful communication tactics employed by parties throughout the campaign, and the lessons financial services marketers can learn from them.

Read more here.

Matt Comyn draws on CBA's past in push to win back trust

In his first major speech, CBA's Matt Comyn vows to "embrace a new mindset" by fixing mistakes faster and overhauling the customer experience of banking.

Maybe he watched our video about the "Be Better" communication strategy to slow, halt, or reverse a perceptual crisis..?

Read about his speech here.

Cheat sheet: 10 tips to turn your PR into a profit centre 

We typically don't take on client engagements that have lead generation as a single KPI. There are all sorts of reasons for that, starting with the number of factors we don't control in any single engagement. That said, we've been quietly building a decade-long track record of doing just that - delivering leads, applications, FUM, and lower sales costs. One client had over $1m in inflows in 6 weeks with minimal advertising spend.

We've now distilled the lessons in this cheat sheet of 10 tips to turn your PR into a profit centre. 

Download the cheat sheet here.