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title: "Take A Beat Tuesday: It's time to take ownership."
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Our analysis on the media's response to the RC's final report, and how taking responsibility can work in the face of a PR crisis.

| View in browser Hi Friend,   Welcome to BlueChip's fortnightly communications round-up for financial services: 'Take a beat Tuesday'.    Why ‘take a beat’? Because stopping to think, properly, in our work (and life in general) is often the difference between an 'okay' outcome and a great one.   A great outcome from the Hayne Royal Commission was never guaranteed. Hayne's final report into misconduct has been hailed as a restrained bookend to a year of public flogging and reputation damage.    Real change in the industry could never come from Hayne’s report in isolation. As we’ve said previously, if successful, it will be a combined effort, and as our final Royal Commission blog lays out: there are no shortcuts to redemption. Boards and management have a responsibility for strong and deliberate leadership. Better managing reputation risk is the subject of this week's video instalment of our series of PR strategies to fight a perceptual crisis #6 'Taking ownership'.    We've also included The Australian Institute of Company Director's reflections on the year  in banking and finance. It's an interesting read and calls out the question many companies must answer urgently: Are non-financial risks managed appropriately and does the board have the risk visibility it needs?   Until then, take a beat and have a great week. Carden Managing Director and Founder BlueChip Communication   Taking Ownership: Strategy #6 to stop a perceptual crisis   In this episode, we discuss strategy #6, “Taking Ownership”, which requires accepting responsibility for all or part of the issue, then taking accountability and clearly communicating the solution, or steps towards one.   Learn how to execute the strategy here   The way of the tortoise: why there are no shortcuts to redemption   How did the media receive Hayne’s final report and what does it mean for the industry’s next move? In our final Banking Royal Commission Watch: Read about the communication tactics used and their success or failure here.   Read more here   The banking Royal Commission: the reckoning   Company Director Magazine calls out the key questions raised by seven (gruelling) rounds of witness hearings.    See the full article here   Want more financial services PR and marketing insights? Come on over to our blog!  BlueChip Communication, Level 8, 82 Elizabeth Street, Sydney, NSW, 2000, Australia, +61 2 9018 8600 Unsubscribe |
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