Hi Friend,

Welcome to BlueChip's fortnightly communications round-up for financial services: 'Take a beat Tuesday'. 

Why ‘take a beat’? Because stopping to think, properly, in our work (and life in general) is often the difference between an 'okay' outcome and a great one.

The fact that one of the world's biggest brands has a reputation problem is not news. But in publishing a statement of intent to address its reputation-damaging problems, Facebook made global headlines by taking its first step towards redemption. Like 👍 

As the powerful market leader, the social network platform has a clear opportunity to raise the bar, for everyone. The 'Be Better' strategy - i.e. admitting mistakes and working hard to reverse them - is the subject of the 8th instalment of BlueChip's video series focused on strategies to slow, halt or reverse a perceptual crisis. 

This week I'm sharing a recent article I penned for Australian Institute of Company Directors Magazine. It speaks to the importance of reputation, specifically the lessons on reputational risk for financial services directors in the wake of the Hayne Royal Commission. 

Up next: BlueChip's Federal Budget newsjacking how-to guide - yes that's getting both your message and messenger into the Budget newscycle. 

Until then, take a beat and have a great week.

Carden

Managing Director and Founder
BlueChip Communication

Be Better: raising standards in the face of a perceptual crisis

The 'Be Better' strategy is simply to do the right thing and to communicate about it. It's a basic three step move: investigate the issue, remediate and communicate.

It sounds glib but those things don't necessarily happen in sequence, they sometimes happen all at once and it's not always simple to execute this strategy. 

Learn how, here

“Frankly we don’t currently have a strong reputation for building privacy protective services.”

Can billionaire Facebook founder Mark Zuckerberg build a better network? 

Read more here

After Hayne: 4 Lessons on Reputation Risk for Directors

There was one clear winning strategy in media coverage of the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry. It was simplicity.

The simplest narratives, whether created by the Royal Commission counsel or the media, stood strong and almost uncontested.

BlueChip MD and founder Carden Calder discusses the new survival skills that financial services directors need to protecting corporate reputation.

Read the full article here