Hi Friend,
I literally walked into the sharp end of one of those traffic island signs this week.
As I mopped blood off my brow it occurred to me that my literal headbanging was also metaphoric.
Here's the picture: three lanes of Sydney traffic, no crossing, small fast-moving woman jaywalks, one eye on the traffic.
BANG. So I got off the phone (HA I can hear you saying, THAT's why she walked into the sign), stopped moving and started thinking.
And my first thought was: what am I doing that's not working? Apart from the whole mobile phone jaywalking thing...
So, if like me, our marketing communication, content or PR isn't working... STOP. And think... what's not working?
Here's how you can strengthen your communications plan to keep your media coverage coming, and brand awareness growing without being blind to disruption (the sharp edged sign on the traffic island!).
We've also found a great article on how to get your thought leadership (ugh) pieces published, and yet another funny-ha-ha-but-also-marginally-true video on the stereotypical PR chick (double ugh) that some of us could possibly relate to...
Enjoy!
Best,
Carden