I literally walked into the sharp end of one of those traffic island signs this week. As I mopped blood off my brow it occurred to me that my literal headbanging was also metaphoric.
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Hi Friend,

I literally walked into the sharp end of one of those traffic island signs this week.

As I mopped blood off my brow it occurred to me that my literal headbanging was also metaphoric.

Here's the picture: three lanes of Sydney traffic, no crossing, small fast-moving woman jaywalks, one eye on the traffic.

BANG. So I got off the phone (HA I can hear you saying, THAT's why she walked into the sign), stopped moving and started thinking.

And my first thought was: what am I doing that's not working? Apart from the whole mobile phone jaywalking thing...

So, if like me, our marketing communication, content or PR isn't working... STOP. And think... what's not working? 

Here's how you can strengthen your communications plan to keep your media coverage coming, and brand awareness growing without being blind to disruption (the sharp edged sign on the traffic island!). 

We've also found a great article on how to get your thought leadership (ugh) pieces published, and yet another funny-ha-ha-but-also-marginally-true video on the stereotypical PR chick (double ugh) that some of us could possibly relate to...

Enjoy!

Best,
Carden


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How to write thought-leadership pieces that get published and don't make editors want to die

Thought leader. Someone who leads thoughts. Could one possibly sound any wankier? Oh, I know. Calling yourself a "Storyteller" in your LinkedIn description probably does it. 

Well, for lack of a better phrase we'll stick to it for the moment, but PLEASE hit "reply" if you think of a less vomit-inducing way to describe demonstrating deep, widely-trusted expertise in your field. 

So, what's the secret behind securing those highly coveted content spots? Fast Company reveals that sometimes it's as simple as guest writing for your target publication. Think of it as giving out free samples. People get a taste and hopefully, come back wanting more. 


Financial Services PR in the New World Order - meeting disruption head on (part 2)

Last fortnight we talked about how those 200 or so recent journo cuts have permanently changed the media landscape in Australia, and how that in turn affects your brand and how it does PR

But, don't give up so easily. In week's blog, part 2 of 3-part series, we tell you what you can do to win over the hearts (and keyboards) of those remaining

Better take heed if you want your PR to keep #winning.

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PR 101

Let's be honest.

Sometimes we're on the receiving end of stereotypes we'd rather not be - outgoing, bubbly, and maybe, just a liiiiiittle ditzy (I'll stop talking about walking into things now). 

But this PR 101 video hits close to home with a few OUCH moments we might all relate to... (backlog of emails the size of Mars, anyone?)