Hi Friend,
Are you reaping what you sow?
Permit me a personal diversion…. I recently moved into a house. It not only has a yard, but the yard has garden beds. Picture this… I cleared the weeds, planted seeds for a flowering vine, watered them once. And promptly forgot about them. What did I get? More weeds or flowers….? Right.
So contrast that with this seed: our newly-published content distribution playbook. Left to fare for itself it will never germinate.
Nor will your content. It’s ALL about the “after sowing” action. The watering, continuing weeding and a bit of sunshine.
Take Beyonce’s latest visual album, Lemonade, as another example. Released just a week ago, the internet has exploded with fans and critics alike analysing the politically charged piece of content. Is the video a shocking insight into the glamorised and normally private relationship between Bey and Jay Z? Absolutely. Would it have achieved such a high level of success without a masterfully mapped out content distribution plan? Probably not.
So here’s a FOMO Friday that’s about the “after content creation” chapters. Because without sunshine, water and careful weed control your, and our, content will wither on the vine.
Best,
Carden