I have super. You have super. So do our parents, if we are lucky enough to still have them, and so do some of our kids (eek!).
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Hi Friend,

I have super. You have super. So do our parents, if we are lucky enough to still have them, and so do some of our kids (eek!).

I listened to ScoMo last Tuesday, and I may have even written a couple of client media releases talking about how fair and (maybe simple) the changes were. OR WERE THEY????

In the ten days since the big #Budget2016 announcement it feels like the angst has grown, not abated. In fact we've sensed a general air of confusion.


(See? Google tells all.) 

People are out there looking for information, and you need to be telling them what they need to know, in language that they actually understand (check out the blog for tips on how to do that).

Why? Because there’s a “super” content vacuum bigger than the deficit. Trust me, the clever folks at BlueChip have done the numbers on it.

Have a great weekend!


P.S. I’m running the SMH Half Marathon on Sunday am. In under two hours. Or that’s the aim. Feel free to follow my progress on Facebook. It’s called “making me accountable publicly”.


The guide to financial services rebranding

Rebranding is a big deal. It's brain-achey. It's hard to even know where to start. Should your brand rebrand? When is a good time (if ever)? What does the whole process look like, and will it really have an effect on business results?

The good folks at BrandMatters (who specialise in financial services brand strategy) answer all those questions and more in this guide, which helps business leaders and senior marketers link business strategy and brand. Click to download

Budget 2016 is out. Now what’s a financial services marketer to do?

So the 2016 Federal Budget rolled around and left a whole lot of confused people in its wake. Which means that now is the perfect time for you to jump to the rescue and answer all your clients' burning questions. 

We've had a look at the content that's out there right now and frankly, it's not that great. You can do better. Read our blog this week to find out how to seize this opportunity and communicate better with your clients. 



17 of the funniest Budget tweets (No, REALLY.)

Whether the Budget left you cheering in support, sorely disappointed or just plain... baffled, we know we can always rely on good ol' Twitter to bring out the dark side of humans - and the humour.

Presenting the the 17 funniest Tweets about Australia's Budget, according to Buzzfeed. My fave is the Johnny Depp / Amber Heard biosecurity one. Ok I'm last to see that...