I don't need to tell you the PR landscape is changing. It's been evolving over the past decade with the emergence of new media, but now the pace has picked up.
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Hi Friend,

I don't need to tell you the PR landscape is changing. It's been evolving over the past decade with the emergence of new media, but now the pace has picked up. 

With this year's Fairfax cuts of 82 journalist jobs (negotiated down from the original 120), it's now a burning issue to work out what this means for your brand

For starters we've laid it out for you in this week's blog. Over the next two weeks we'll give you our take on what you can do about it. We'll even tell you how to supercharge your PR strategy with some cool ideas you probably haven't thought of.

So we'll leave it on that note. The situation seems dire for PR professionals but there's still hope - and plenty of opportunity. We just have to be willing, and able, to adapt. 

Fast, I'd suggest.

Best,
Carden


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What do PR and content marketing have in common with little Nemo and sea anemone? That's right, smartie! Both pairs exist in symbiotic relationships. Each party naturally, and clearly, benefits from the other. 

Contently shows us why your PR and marketing teams should be friends to supercharge your communication results. #matchmadeinheaven #BFFs #forbestresultsusetogether

 


Financial services PR and in the New World Order (and why you need to care)

Approximately 155 journalists were let go from Fairfax and News Corp Australia in the past year. Let that just sink in. 

Now think about how that affects your brand and the way it engages with media. As a financial services PR or marketing pro, you need to understand how PR is changing in 2016, or risk having your message lost in the ether. 

This week's blog is part 1 of 3 in a series about the changing media landscape in Australia and what you need to do to keep your comms strategy effective. 

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