Hi Friend,
I don't need to tell you the PR landscape is changing. It's been evolving over the past decade with the emergence of new media, but now the pace has picked up.
With this year's Fairfax cuts of 82 journalist jobs (negotiated down from the original 120), it's now a burning issue to work out what this means for your brand.
For starters we've laid it out for you in this week's blog. Over the next two weeks we'll give you our take on what you can do about it. We'll even tell you how to supercharge your PR strategy with some cool ideas you probably haven't thought of.
So we'll leave it on that note. The situation seems dire for PR professionals but there's still hope - and plenty of opportunity. We just have to be willing, and able, to adapt.
Fast, I'd suggest.
Best,
Carden