The eight golden rules of asset management marketing

After a combined five decades of working with asset managers, we've identified the most effective marketing approaches used by successful managers. 

We've distilled those into "8 Golden Rules".

You'll know some already, so this list is designed to sharpen your focus on all 8, and why they matter. We use these rules daily in our consulting work, and they've been developed after a cumulative 50 year's experience working with asset managers.

With diminishing barriers to entry, but higher hurdles to success, the Australian asset management market is increasingly crowded, noisy and fiercely competitive. Gaining and keeping funds under management (FUM) is more competitive than ever.

Winning FUM, and attracting the right investors, means marketing differently.

Use them to become even more ruthlessly efficient in your marketing and investor acquisition. 

Here at BlueChip we help fund managers and super funds reach and acquire the right investors and members.

If you want to attract more investors this is for you. Fill out the form on the right to download the asset now.