---
title: "Webinar: Top 5 financial services PR trends in 2021 | BlueChip Communication"
description: This webinar explores current and emerging PR trends, challenges and opportunities that will better position your business in this post-COVID market. 
image: https://www.bluechipcommunication.com.au/hubfs/Lead%20Generation/Webinars/2020/Top%205%20financial%20services%20PR%20trends%20%20in%202021/FI-Ebook-Top-5-financial-services-PR-trends-in-2021%20(32).jpg
---

[![Bluechip_Logo](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Bluechip_Logo.svg "Bluechip_Logo")](https://www.bluechipcommunication.com.au/?hsLang=en-au)

![Search](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Search.svg "Search")

![Close Icon (3)-1](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/Close%20Icon%20(3)-1.svg "Close Icon (3)-1")

This is a search field with an auto-suggest feature attached.

- There are no suggestions because the search field is empty.

**

![Close Icon (3)](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Close%20Icon%20(3).svg "Close Icon (3)")

# Webinar: Top 5 financial services PR trends in 2021

### Get ahead of the curve

What are the top PR trends for financial services in 2021? Register and watch this webinar to get ahead of the PR challenges and opportunities in the year ahead.

New normals of social distancing, remote working and digital connectivity demanded new agility in how financial services communicates. But what’s next? And what does it mean for the practice of PR?

In this webinar, we explored what’s new in the world of PR, including how ESG is communicated, higher expectations of leaders and company conduct, the rise of purpose as central even in for-profit businesses and the digital capabilites to boost.

*Watch our webinar on-demand to better position your business in a post-COVID market.*

### Register to watch this webinar on-demand

## You will learn:

- Challenges and opportunities in a post-pandemic world
- Digital PR: what it is, why it’s so important for financial services, and the new tools and ideas you need to be across
- Cancel culture: managing your reputation risk and the ‘G’ in ESG
- The smart move to "real and relatable" communications from brands and leaders
- Using digital paid PR to manage issues and increase media coverage
- Social signals to help manage reputation risk, and deliver better results from content development
- Media relations as a lead generation tool
- BONUS: Get free access to detailed presentation notes and take part in the industry discussion

 

## About the speaker

[![Carden Calder](https://www.bluechipcommunication.com.au/hs-fs/hubfs/Team%20images/Round%20headshots/Carden_round-1.png?width=286&name=Carden_round-1.png)](https://www.bluechipcommunication.com.au/team_member/carden-calder/?hsLang=en-au)

#### [Carden Calder](https://www.bluechipcommunication.com.au/team_member/carden-calder/?hsLang=en-au)

#### [BlueChip Communication's Managing Director](https://www.bluechipcommunication.com.au/team_member/carden-calder/?hsLang=en-au)

Carden Calder is a financial services reputation, PR and communication expert.

She helps finance sector Boards, CEOs, leadership teams and CMOs win the stakeholder support they need to be successful, and to build and protect both their corporate and personal reputations.

 

 

 

#### Check out our other webinars

## [More Webinars](https://www.bluechipcommunication.com.au/ebooks-and-webinars?hsLang=en-au)

#### Your journey starts here

## [Get In Touch](https://www.bluechipcommunication.com.au/contact-us?hsLang=en-au)

![Logo white](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Logo%20white.svg "Logo white")

#### Strategy-led PR and marketing for financial services

Level 2, 50 Bridge Street   
TWP, Quay Quarter Tower  
Sydney NSW 2000  
[(02) 9018 8600](tel:%200290188600)

[![Get in touch](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/13bb9d57-6822-4724-8734-d9ae781694e1.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/13bb9d57-6822-4724-8734-d9ae781694e1)

[askus@bluechipcommunication.com.au](mailto:askus@bluechipcommunication.com.au)

#### Connect with us

- [![Facebook](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/facebook-17.svg)](https://www.facebook.com/BlueChipComm)
- [![LinkedIn](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/linked%20in-17.svg)](https://www.linkedin.com/company/bluechip-communication/)

![](https://px.ads.linkedin.com/collect/?pid=2026306&fmt=gif)