E-Book: Social Media for the Financial Services CEO

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Businesses aren’t the only ones with brands to build and protect – business leaders also have personal brands to promote. So how are CEOs engaging with social media, if at all?

This guide provides practical tips on doing just that, including real life examples of those who’ve leveraged social media effectively, the challenges many encounter – and how to overcome them.

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The guide includes:

  • Understand why you need to have a social media presence
  • Benefits of CEO participation in social media
  • The CEO’s guide to planning, using and risk managing social media
  • Know how to effectively use and leverage key social media channels


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