BlueChipCommunication Oct2015 Case Studies

Leads & analytics from integrated marketing

askus@bluechipcommunication.com.au (The BlueChip Team) — Wed, 28 Oct 2015 14:57:47 GMT

An Australian fixed interest securities specialist, sought an integrated campaign to drive new business leads. Working across traditional and digital media, BlueChip delivered campaign strategy and management:

Building an adviser sales pipeline without sales people: clever content marketing

askus@bluechipcommunication.com.au (The BlueChip Team) — Wed, 28 Oct 2015 14:51:49 GMT

A global brand engaged BlueChip to develop a content marketing strategy. The aim was to build the brand’s profile, adviser relationships and prospect database — in the absence of a product or a sales force. BlueChip delivered content marketing strategy and tactics:

Regulatory change, increased political sway thanks to multi-year strategic corporate affairs campaigning

askus@bluechipcommunication.com.au (The BlueChip Team) — Wed, 28 Oct 2015 14:47:41 GMT

A leading financial services member-based organization engaged BlueChip to help reposition the organization, drive regulatory reform, improve reputation of members and increase their political capital. BlueChip delivered strategic corporate affairs support:

Record number of leads generated from on- and offline PR: on time, in budget

askus@bluechipcommunication.com.au (The BlueChip Team) — Wed, 28 Oct 2015 14:42:12 GMT

Canstar challenged BlueChip to create and implement a campaign to boost home owner visits to the Canstar website: all within a week of the brief. BlueChip created the Canstar 10 Minute Challenge, a call to Australians with a home loan to see just how much money they could save on their mortgage. BlueChip recommended:

Industry first: creative Facebook campaign for super fund members

askus@bluechipcommunication.com.au (The BlueChip Team) — Wed, 28 Oct 2015 14:32:46 GMT

AMIST sought a creative Facebook campaign to increase brand awareness and loyalty, and ultimately increase members. BlueChip delivered campaign strategy, tactical advice and team capability development:

Accountant prospects at $16 per lead: content-led digital delivers

askus@bluechipcommunication.com.au (The BlueChip Team) — Wed, 28 Oct 2015 14:24:22 GMT

Our client, a leading wealth brand, needed to deliver hard-to-reach accountant prospects and up-skill their internal team. Their goals were to increase attendees at nationwide events for accountants, build a community of accountants to increase brand engagement and pilot new channels and challenge their traditional go-to-market tactics. BlueChip created an end-to-end solution, working closely with our client’s team to build their skills and deliver:

2,000% increase in website visits from accountants

askus@bluechipcommunication.com.au (The BlueChip Team) — Wed, 28 Oct 2015 14:18:07 GMT

Our client developed a tool to assist accountants with regulatory change. They needed more accountants to know of and use the tool as a way of developing a relationship with our client. The aim was to drive visitors to the tool’s dedicated website over a 3 week campaign. BlueChip delivered a campaign strategy including:

New leads into a flat sales funnel: tactical integrated campaign

askus@bluechipcommunication.com.au (The BlueChip Team) — Wed, 28 Oct 2015 14:11:17 GMT

A financial services firm wanted an integrated campaign across off-line and on-line platforms using paid and owned assets to drive new leads into the sales funnel. BlueChip created a “quick win” tactical campaign and managed the end-to-end implementation for our client. We blended our own expertise with that of other agencies to:

Near-perfect response to major reputation risk: crisis planning and simulation

askus@bluechipcommunication.com.au (The BlueChip Team) — Wed, 28 Oct 2015 14:05:03 GMT

Our client, a well-known brand, faced a major reputation risk due to criminal activity by a staff member. BlueChip undertook crisis communication planning and a highly realistic simulation, prior to the issue becoming public, to test the communication management plan and leadership team. Our client’s goals were clear: minimise brand damage and decrease the possibility of adverse regulator action. BlueChip worked with the CEO and Chief Legal Counsel to:

Online reputation risk: reducing a negative online footprint and ongoing risk

askus@bluechipcommunication.com.au (The BlueChip Team) — Wed, 28 Oct 2015 13:58:28 GMT

Our client, a major player in their sector, had an unfavourable online footprint because of negative media coverage. They engaged BlueChip to change their negative online footprint, and to put in place measures to make sure online reputation risk was reduced. BlueChip: