Hi Friend,

Welcome to BlueChip's fortnightly PR round-up for financial services: 'Take a beat Tuesday'. 

Why ‘take a beat’? Because stopping to think, properly, in our work (and life in general) is often the difference between an 'okay' outcome and a great one.

It's particularly important for the Australian finance sector… as we begin the multi-year journey to rebuild trust in the wake of the Royal Commission. 

Recently BlueChip reviewed more than 20 client perceptual crises that my senior team has worked on over the last two decades to identify 9 communication strategies to slow, halt or reverse a perceptual crisis. In video #3 we look at the power of the Multiple Stories strategy. 

Also below, the final blog in our year-long Royal Commission series as well as a look back at some of the 'most galling and maddening moments' at the hearings. 

As we await Commissioner Hayne's final report in February, you can catch up on our Royal Commission blog series here. 

For now, take a beat and have a great week.

Carden

Managing Director and Founder
BlueChip Communication

Multiple Stories: Strategy #3 to stop a perceptual crisis 

Storytelling is an age-old communication technique - and in the face of a potential crisis, by speaking to a wider narrative than the one at the centre of it, you can continue to have a positive and productive relationship with your stakeholders and customers. 

Learn how to execute the strategy here

Show and tell: the way forwards in Hayne's aftermath

There's no fast lane to fixing the broken trust the Commission has left trailing in its wake - but if it’s to happen, it’s going to take further investigation, collaborative action from all corners, and communication.

Read the full blog here

Banking bosses at royal commission: the most galling and maddening moments [video]

In case you missed them, The Guardian has compiled the lowlights of the most high-profile Commission appearances.

Watch the video here