Hi Friend,
Welcome to BlueChip's new fortnightly PR round-up for financial services: 'Take a beat Tuesday'.
Why ‘take a beat’? Because stopping to think, properly, in our work (and life in general) is often the difference between an 'okay' outcome and a great one.
It's particularly important in the current issues-rich environment for the Australian finance sector…namely, rebuilding trust after a bruising Royal Commission.
Rebuilding trust was the key focus of this year’s FSC Summit. It's also been the main theme in conversations with industry leaders since. Many in Australia and offshore agree we have to band together to tackle this issue. And yet that still seems unlikely. I wrote this at the FSC conference, based on presentations and perspective from industry leaders.
Also this week, please enjoy the second instalment of BlueChip's series of PR strategies to slow, halt or reverse a perceptual crisis in financial services PR, and a first look at how Facebook and Twitter combatted 'fake news' in the US midterm campaigns.
These round-ups are new and, as always, we want them to be useful. So, ALL feedback is a gift... be generous even if not glowing.
Until then, take a beat and have a great week.
Carden
P.S. We will be back next week (19th November) with our Royal Commission daily round-ups (analysis and news summary) covering Round 7. Email me to subscribe carden@bluechipcommunication.com.au.
