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title: "BlueChip's Take a beat Tuesday: Dissecting a reputation train smash"
description: This week enjoy the second instalment of BlueChip's series of PR strategies to slow, halt or reverse a perceptual crisis, how to rebuild trust in financial services and a first look at how Facebook and Twitter combatted 'fake news' in the US midterm campaigns.
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 Often in financial services crises communication, how and when you contest incorrect claims can matter more than what you say...

| Not rendering correctly? View this email as a web page here. Hi Friend, Welcome to BlueChip's new fortnightly PR round-up for financial services: 'Take a beat Tuesday'.  Why ‘take a beat’? Because stopping to think, properly, in our work (and life in general) is often the difference between an 'okay' outcome and a great one. It's particularly important in the current issues-rich environment for the Australian finance sector…namely, rebuilding trust after a bruising Royal Commission.  Rebuilding trust was the key focus of this year’s FSC Summit. It's also been the main theme in conversations with industry leaders since. Many in Australia and offshore agree we have to band together to tackle this issue. And yet that still seems unlikely. I wrote this at the FSC conference, based on presentations and perspective from industry leaders.  Also this week, please enjoy the second instalment of BlueChip's series of PR strategies to slow, halt or reverse a perceptual crisis in financial services PR, and a first look at how Facebook and Twitter combatted 'fake news' in the US midterm campaigns.   These round-ups are new and, as always, we want them to be useful. So, ALL feedback is a gift... be generous even if not glowing.  Until then, take a beat and have a great week. Carden P.S. We will be back next week (19th November) with our Royal Commission daily round-ups (analysis and news summary) covering Round 7. Email me to subscribe carden@bluechipcommunication.com.au. Contestability: Strategy #2 to stop a perceptual crisis  The idea of contesting damaging information is a core issues and crisis management principle. That's because inaccurate or damaging claims are often assumed true - unless corrected. So we counsel clients to swiftly contest damaging claims about their brand or people, and to ensure the permanent record is correct. Read how to execute the strategy here How social media platforms fought fake news this midterm In terms of amplifying misinformation in the 2018 US electoral cycle, Facebook has improved previous rounds, but Twitter needs to up its game. Read the full results here Rebuilding trust in financial services: What to do when the right thing isn't simple The 2018 FSC Summit revealed that while many in the Australian financial services industry are attempting to fix the issues of the sector – there’s no blueprint for collective action to restore trust. So what next? Read our insights here Want more financial services PR and marketing insights? Come on over to our blog!      BlueChip Communication   Level 8, 82 Elizabeth Street    Sydney,  NSW   2000   Australia You received this email because you are subscribed to Marketing Information from BlueChip Communication. Update your email preferences to choose the types of emails you receive.  Unsubscribe from all future emails  |
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