Hi Friend,
Welcome to BlueChip's fortnightly PR round-up for financial services: 'Take a beat Tuesday'. In this last one for the year we make a BlueChip announcement...
And we take stock of a difficult year. As a financial services industry we face the serious task of rebuilding trust and reputation.
It won't be easy - few things worth doing are.
Part of the path forward is to intentionally communicate throughout tough times. Doing so is crucial to the success of any business - read more here.
Also this week, the fourth instalment of BlueChip's series of PR strategies to slow, halt or reverse a perceptual crisis in financial services PR. Plus, we share the sharpest (and most scathing) political cartoons of 2018. Then there's the small matter of a BlueChip first - the appointment of a Chief Executive from our exceptional leadership team.
On a more personal note, thank you for your support this year. It's been a rewarding one as we at BlueChip benefit from the faith you place in us as clients, friends and colleagues.
Here's to a safe, satisfying and sincerely cheerful holiday season.
Carden
Managing Director and Founder
BlueChip Communication