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Bluechip Influencers


So does understanding who in your industry has it.

That’s why we developed the BlueChip Influencers (BCI), a list of the top online influencers in financial services.

BCI provides a holistic view of which financial services professionals and brands have the greatest online influence and reputations by using a proprietary methodology. The methodology analyses and weights a variety of factors, including the content influencers produce, social media activities, rankings in search and visibility within the industry. Learn more.

BCI is a tool you can use to:

See how you stack up against competitors
and reference brands in terms of online
influence and reputation

Track your progress over time

Understand what drives online
reputation so that you can manage it