---
title: Regulatory change, increased political sway thanks to multi-year strategic corporate affairs campaigning
description: A leading financial services member-based organization engaged BlueChip to help reposition the organization, drive regulatory reform, improve reputation of members and increase their political capital....
---

[Blog | BlueChip Communication Integrated Marketing, PR & Financial Services ](https://www.bluechipcommunication.com.au/blog)

# [Regulatory change, increased political sway thanks to multi-year strategic corporate affairs campaigning](https://www.bluechipcommunication.com.au/blog/regulatory-change-increased-political-sway-thanks-to-multi-year-strategic-corporate-affairs-campaigning/)

 Written by [The BlueChip Team](https://www.bluechipcommunication.com.au/blog/author/the-bluechip-team) | Oct 28, 2015 2:47:41 PM

A leading financial services member-based organization engaged BlueChip to help reposition the organization, drive regulatory reform, improve reputation of members and increase their political capital. BlueChip delivered strategic corporate affairs support:

1. Reputation management counsel across stakeholder groups (member, industry, government, media)
2. Large scale outsourced media relations program over five years
3. Issues management counsel and implementation

#### **Results**

1. Our client is now seen as the foremost Australian body of its kind by members, media, industry and consumers
2. 672% increased media exposure across a five-year media relations program
3. Increased recognition, respect and visibility of our clients’ professional designation

Client case study and contact details available on request.

[View full post](https://www.bluechipcommunication.com.au/blog/regulatory-change-increased-political-sway-thanks-to-multi-year-strategic-corporate-affairs-campaigning/)

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