--- title: How to get social. Stat. description: Take a quick look at 'why' you should explore social learning. image: https://www.bluechipcommunication.com.au/hs-fs/file-3403286884-jpg/blog-files/bigstock-social-media-doodles-elements-47689213.jpg --- [![Bluechip_Logo](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Bluechip_Logo.svg "Bluechip_Logo")](https://www.bluechipcommunication.com.au/) ![Search-9](https://www.bluechipcommunication.com.au/hubfs/BlueChip%20website/Bluechip%20Assets/Images/Search-9.svg "Search-9") ![Close Icon (3)-1](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/Close%20Icon%20(3)-1.svg "Close Icon (3)-1") This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ** ![Close Icon (3)](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Close%20Icon%20(3).svg "Close Icon (3)") ##### Knowledge Shared # Insights ##### All Articles ![](https://www.bluechipcommunication.com.au/hubfs/BlueChip%20website/Bluechip%20Assets/Images/down-filled-triangular-arrow.png) - [Financial Services (168)](https://www.bluechipcommunication.com.au/blog/topic/financial-services) - [Public Relations (133)](https://www.bluechipcommunication.com.au/blog/topic/public-relations) - [Marketing (111)](https://www.bluechipcommunication.com.au/blog/topic/marketing) - [Social Media (101)](https://www.bluechipcommunication.com.au/blog/topic/social-media) - [Integrated Marketing (87)](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) - [Reputation Management (79)](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) - [Crisis Management (61)](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) - [Growth (46)](https://www.bluechipcommunication.com.au/blog/topic/growth) - [Profile (41)](https://www.bluechipcommunication.com.au/blog/topic/profile) - [COVID-19 (40)](https://www.bluechipcommunication.com.au/blog/topic/covid-19) - [Protect (14)](https://www.bluechipcommunication.com.au/blog/topic/protect) - [BC Team (9)](https://www.bluechipcommunication.com.au/blog/topic/bc-team) - [Blog (7)](https://www.bluechipcommunication.com.au/blog/topic/blog) - [Leadership communication (6)](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication) - [Cyber Security (3)](https://www.bluechipcommunication.com.au/blog/topic/cyber-security) - [Client In The News (2)](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) [Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) ### [Melos Sulicich shares SME success tips on Money News’ “Let’s Talk Business”](https://www.bluechipcommunication.com.au/blog/melos-sulicich-shares-sme-success-tips-on-money-news-lets-talk-business) Melos Sulicich, CEO of Bank of Sydney was interviewed by 2GB’s Money News "Let's Talk Business" segment with Scott Haywood. He shared tips for family-run businesses to make sure ev... [Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) ### [Target hostile countries, not us, drug giant CSL tells Trump](https://www.bluechipcommunication.com.au/blog/target-hostile-countries-not-us-drug-giant-csl-tells-trump) This is an extract from an article written by Michael Smith and Jessica Gardner in The Australian Financial Review. Published on the 10th July 2025. “It is weighing on the share pr... - ##### [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) - ##### [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) ## [How to get social. Stat.](https://www.bluechipcommunication.com.au/blog/how-to-get-social-stat/) ###### By Carden Calder ###### 23 Jul 2012 [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ##### [Reaching High Net Worth Individuals Through Social Media Marketing in 2025](https://www.bluechipcommunication.com.au/blog/how-target-high-net-worth-individuals-social-media) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) ##### [The Science of Crisis Communication: Proactive and Reactive Strategies](https://www.bluechipcommunication.com.au/blog/proactive-and-reactive-crisis-communication-strategies) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ##### [Affluence. Effluence. Influence. Do you know the difference?](https://www.bluechipcommunication.com.au/blog/affluence-effluence-influence-do-you-know-the-difference/) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) ##### [Introduction to Crisis Communication](https://www.bluechipcommunication.com.au/blog/introduction-to-crisis-communication) # Insights. [Back to all articles](https://www.bluechipcommunication.com.au/blog) - Share - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/facebook.svg) ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bluechipcommunication.com.au%2Fblog%2Fhow-to-get-social-stat%2F) - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/linked%20in.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.bluechipcommunication.com.au/blog/how-to-get-social-stat/) - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/twitter-1.svg) ](https://www.twitter.com/share?url=https%3A%2F%2Fwww.bluechipcommunication.com.au%2Fblog%2Fhow-to-get-social-stat%2F) [![Social Media Doodles Elements](https://www.bluechipcommunication.com.au/hs-fs/file-3403286884-jpg/blog-files/bigstock-social-media-doodles-elements-47689213.jpg?width=740&height=564&name=bigstock-social-media-doodles-elements-47689213.jpg)](https://www.bluechipcommunication.com.au/hs-fs/file-3403286884-jpg/blog-files/bigstock-social-media-doodles-elements-47689213.jpg) Social media. Sick of hearing about it? Well, you'd better get used to it, because it's not going anywhere but up. In fact, regardless of what business you're in - whether in financial services, retail, manufacturing, FMCG etc - the influence of social media is growing, and its impact on your company shouldn't be ignored. Or if you do, you do so at your own peril. That might sound dramatic. But you need only look at where most news is broken these days - via social media - to realise this is where consumers are living and playing. So to not be part of it would be to ignore your current and potential customers. #### **So how to get up to speed with social media quickly?** You may have heard us recommend using social learning to get yourself, your colleagues and, ultimately, your business comfortable with using social media ... for the benefit of your company.   In this post, I want to take a very quick look at 'why' you should explore social learning.   #### **What's in it for you?** If we take the impact of social media as a given, then our next step is how to make social work FOR you - and not the other way around. And doing this involves one key element: **training**. When it comes to training, social learning is pretty much best practice. In short, it allows you to combine expert teachers, with your own home-grown 'experts', otherwise known as your staff, to teach and learn from each other.   This great [info-graphic](http://www.mindflash.com/blog/2012/03/infographic-how-to-train-your-employees-to-handle-your-social-media/?view=mindflashgraphic) goes through what such training might involve for different people in the business. Remember: not all employees are created equal. So in order to train them effectively it might be best to separate them into groups based on their web literacy i.e. the digital native vs. the digital contrarian.   #### **Where to from here?** In terms of the benefits of social learning - don't just take my word for it, take that of some of the absolute global best practice in this space.   In this [article](http://mashable.com/2011/01/18/social-media-training/), Dell, Intel and Constant Contact talk about building social media through this kind of training. In particular, Dell talks about its 'unconferences' which it has used to train more than 5,000 employees - using experts and employees to drive the session topics.   Meanwhile, PepsiCo call their training *Social Media and Responsibility Training* - or SMART U. Employees said they'd love to share their PepsiCo pride, but they wanted Pepsi to explain the social media policy first. [So they did](http://www.pepsico.com/Article/How-do-you-best-engage-employees-about-corporateinternal-CSR-efforts---PRWeek09092011.html). And they also educated them on social media tools such as Twitter, giving them lots of examples to help them tell the story. Which they then did.   If these examples inspire - and you are keen to give your own internal social media conference a try - this [post](http://blog.bluechipcommunication.com.au/looking-at-social-media-then-start-with-an-internal-media-conference/) will give you some tips on how to get started.   *This post first appeared on 23 July 2012 on [www.cardencalder.com](http://www.cardencalder.com) * [![New call-to-action](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/431002e3-250a-4808-8e24-851fccc589ac.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/431002e3-250a-4808-8e24-851fccc589ac) [![how to drive your fame agenda](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/353fa2e0-53b3-407b-b7b3-d03aa771c86d.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/353fa2e0-53b3-407b-b7b3-d03aa771c86d) ## Related Posts [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ###### 07 August 2024 #### [Democrat or Demobrat? How meme-driven Gen Z marketing reached US politics and why it works](https://www.bluechipcommunication.com.au/blog/demobrat-is-gen-z-marketing) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ###### 25 June 2024 #### [Reaching High Net Worth Individuals Through Social Media Marketing in 2025](https://www.bluechipcommunication.com.au/blog/how-target-high-net-worth-individuals-social-media) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ###### 19 June 2024 #### [The Dual Edge of Apple's AI Sword: Innovation and Implications](https://www.bluechipcommunication.com.au/blog/apple-intelligence-ai) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ###### 18 July 2022 #### [The price of your (and my) human rights might be more human responsibility](https://www.bluechipcommunication.com.au/blog/the-price-of-your-and-my-human-rights-might-be-more-human-responsibility) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ###### 20 June 2022 #### [Media bias and you, whether you're 15 or 50, Amber Heard or AlboPM](https://www.bluechipcommunication.com.au/blog/media-bias-and-you-whether-youre-15-or-50-amber-heard-or-albopm) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ###### 20 May 2022 #### [The election war of memes is no laughing matter](https://www.bluechipcommunication.com.au/blog/the-election-war-of-memes-is-no-laughing-matter) ## Stay up to date ### Marketing insights you’ll want to read. 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