--- title: How can you use visual information to spread your message? Infographics that work description: How can you use visual information to spread your message? Infographics that work image: https://www.bluechipcommunication.com.au/hs-fs/file-3594799200-jpg/blog-files/bigstock-it-industry-infographic-elemen-52358779.jpg --- [![Bluechip_Logo](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Bluechip_Logo.svg "Bluechip_Logo")](https://www.bluechipcommunication.com.au/) ![Search-9](https://www.bluechipcommunication.com.au/hubfs/BlueChip%20website/Bluechip%20Assets/Images/Search-9.svg "Search-9") ![Close Icon (3)-1](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/Close%20Icon%20(3)-1.svg "Close Icon (3)-1") This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ** ![Close Icon (3)](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Close%20Icon%20(3).svg "Close Icon (3)") ##### Knowledge Shared # Insights ##### All Articles ![](https://www.bluechipcommunication.com.au/hubfs/BlueChip%20website/Bluechip%20Assets/Images/down-filled-triangular-arrow.png) - [Financial Services (168)](https://www.bluechipcommunication.com.au/blog/topic/financial-services) - [Public Relations (133)](https://www.bluechipcommunication.com.au/blog/topic/public-relations) - [Marketing (111)](https://www.bluechipcommunication.com.au/blog/topic/marketing) - [Social Media (101)](https://www.bluechipcommunication.com.au/blog/topic/social-media) - [Integrated Marketing (87)](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) - [Reputation Management (79)](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) - [Crisis Management (61)](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) - [Growth (46)](https://www.bluechipcommunication.com.au/blog/topic/growth) - [Profile (41)](https://www.bluechipcommunication.com.au/blog/topic/profile) - [COVID-19 (40)](https://www.bluechipcommunication.com.au/blog/topic/covid-19) - [Protect (14)](https://www.bluechipcommunication.com.au/blog/topic/protect) - [BC Team (9)](https://www.bluechipcommunication.com.au/blog/topic/bc-team) - [Blog (7)](https://www.bluechipcommunication.com.au/blog/topic/blog) - [Leadership communication (6)](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication) - [Cyber Security (3)](https://www.bluechipcommunication.com.au/blog/topic/cyber-security) - [Client In The News (2)](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) [Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) ### [Melos Sulicich shares SME success tips on Money News’ “Let’s Talk Business”](https://www.bluechipcommunication.com.au/blog/melos-sulicich-shares-sme-success-tips-on-money-news-lets-talk-business) Melos Sulicich, CEO of Bank of Sydney was interviewed by 2GB’s Money News "Let's Talk Business" segment with Scott Haywood. He shared tips for family-run businesses to make sure ev... [Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) ### [Target hostile countries, not us, drug giant CSL tells Trump](https://www.bluechipcommunication.com.au/blog/target-hostile-countries-not-us-drug-giant-csl-tells-trump) This is an extract from an article written by Michael Smith and Jessica Gardner in The Australian Financial Review. Published on the 10th July 2025. “It is weighing on the share pr... - ##### [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) ## [How can you use visual information to spread your message? Infographics that work](https://www.bluechipcommunication.com.au/blog/how-can-you-use-visual-information-to-spread-your-message-infographics-that-work/) ###### By The BlueChip Team ###### 17 Oct 2012 [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ##### [Reaching High Net Worth Individuals Through Social Media Marketing in 2025](https://www.bluechipcommunication.com.au/blog/how-target-high-net-worth-individuals-social-media) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) ##### [The Science of Crisis Communication: Proactive and Reactive Strategies](https://www.bluechipcommunication.com.au/blog/proactive-and-reactive-crisis-communication-strategies) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ##### [Affluence. Effluence. Influence. Do you know the difference?](https://www.bluechipcommunication.com.au/blog/affluence-effluence-influence-do-you-know-the-difference/) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) ##### [Introduction to Crisis Communication](https://www.bluechipcommunication.com.au/blog/introduction-to-crisis-communication) # Insights. [Back to all articles](https://www.bluechipcommunication.com.au/blog) - Share - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/facebook.svg) ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bluechipcommunication.com.au%2Fblog%2Fhow-can-you-use-visual-information-to-spread-your-message-infographics-that-work%2F) - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/linked%20in.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.bluechipcommunication.com.au/blog/how-can-you-use-visual-information-to-spread-your-message-infographics-that-work/) - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/twitter-1.svg) ](https://www.twitter.com/share?url=https%3A%2F%2Fwww.bluechipcommunication.com.au%2Fblog%2Fhow-can-you-use-visual-information-to-spread-your-message-infographics-that-work%2F) [![IT Industry Infographic Elements. Opportunity to Highlight any C](https://www.bluechipcommunication.com.au/hs-fs/file-3594799200-jpg/blog-files/bigstock-it-industry-infographic-elemen-52358779.jpg?width=740&height=494&name=bigstock-it-industry-infographic-elemen-52358779.jpg)](https://www.bluechipcommunication.com.au/hs-fs/file-3594799200-jpg/blog-files/bigstock-it-industry-infographic-elemen-52358779.jpg) In two recent posts (which you can read [here](http://blog.bluechipcommunication.com.au/making-numbers-into-pictures-the-rise-of-the-infographic-and-why-you-should-care/) and [here](http://blog.bluechipcommunication.com.au/infographics-in-financial-services-who-does-it-well/)) I outlined the growing importance of infographics in a content-overloaded world and gave some examples of financial services organisation which are using them to their advantage. Here I take a look at what makes a ‘winning’ infographic. First, listen to [Brian Solis](http://www.briansolis.com/2012/09/infographics-are-not-a-social-media-strategy-the-need-for-social-producers/) when he says “The key is to think less about the packaging and more about the story you want to tell”. Don’t create an infographic just because everyone else is doing it. It must serve a purpose and share a real message, not just blobs of data or a marketing message. He says “… if creative professionals and brands overall do not understand what it takes to make content or campaigns engaging, optimism and support for experimentation fades and as such, budgets dwindle”. While the look of the piece is vital, the content is still king. So how to begin? 1. Start with what your audience cares most about. What is important to them? What is the message you would like to get across to them? Be clear about the purpose of your visual message. 2. Dig deep into your existing resources, or perhaps commission research to support your message. What evidence would you like to present in support of your message? 3. Work with a graphic designer. The image must look great if it is going to work. It should be clear and the images easy to see and understand. If the message is great but the infographic doesn’t look fabulous your audience won’t bother with it. 4. Make sure it tells a story. In each of the examples I mentioned in my previous post <> there was a clear story leading you from start to finish. It is the story that puts your information into context and it is the story that will connect with your audience. You’re not creating new information or messages – you are simply sharing them in a different way. And finally – it should go without saying – you need to make sure, ultimately, that your message is still clear and worth sharing. Then share away … there’s no point going to all that effort to not get your beautiful new infographic ‘out there’. In my next post I’ll share ideas for just how disseminate your visual data in financial services. [![New call-to-action](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/431002e3-250a-4808-8e24-851fccc589ac.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/431002e3-250a-4808-8e24-851fccc589ac) [![how to drive your fame agenda](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/353fa2e0-53b3-407b-b7b3-d03aa771c86d.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/353fa2e0-53b3-407b-b7b3-d03aa771c86d) ## Related Posts [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ###### 11 November 2024 #### [How Funds Under Management (FUM) Relies on Public Relations, Trust, and Strategic Communication for Growth](https://www.bluechipcommunication.com.au/blog/how-fum-relies-on-public-relations-for-growth) [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ###### 09 November 2023 #### [Mastering Lead Generation in Finance: The Critical Role of Digital PR](https://www.bluechipcommunication.com.au/blog/mastering-lead-generation-in-finance-the-critical-role-of-digital-pr) [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) ###### 14 March 2023 #### [What is content AI? Why should we care about it and how might it be used within the financial services industry?](https://www.bluechipcommunication.com.au/blog/what-is-content-ai-why-should-we-care-about-it-and-how-might-it-be-used-within-the-financial-services-industry) [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) [BC Team](https://www.bluechipcommunication.com.au/blog/topic/bc-team) ###### 15 February 2022 #### [How to use Digital PR to generate high quality leads for financial services](https://www.bluechipcommunication.com.au/blog/how-to-use-digital-pr-to-generate-high-quality-leads-for-financial-services) [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) [BC Team](https://www.bluechipcommunication.com.au/blog/topic/bc-team) ###### 15 February 2022 #### [How to measure ROI for PR](https://www.bluechipcommunication.com.au/blog/how-to-measure-roi-for-pr) [Integrated Marketing](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ###### 10 February 2022 #### [Welcome to 2022. A new year, but many of the same challenges and, very possibly, ever growing complexity.](https://www.bluechipcommunication.com.au/blog/welcome-to-2022-a-new-year-but-many-of-the-same-challenges-and-very-possibly-ever-growing-complexity) ## Stay up to date ### Marketing insights you’ll want to read. Sign up for our newsletter ## Stay up to date ### Marketing insights you’ll want to read. Sign up for our newsletter ### Other Topics - [Financial Services (168)](https://www.bluechipcommunication.com.au/blog/topic/financial-services) - [Public Relations (133)](https://www.bluechipcommunication.com.au/blog/topic/public-relations) - [Marketing (111)](https://www.bluechipcommunication.com.au/blog/topic/marketing) - [Social Media (101)](https://www.bluechipcommunication.com.au/blog/topic/social-media) - [Integrated Marketing (87)](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) - [Reputation Management (79)](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) - [Crisis Management (61)](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) - [Growth (46)](https://www.bluechipcommunication.com.au/blog/topic/growth) - [Profile (41)](https://www.bluechipcommunication.com.au/blog/topic/profile) - [COVID-19 (40)](https://www.bluechipcommunication.com.au/blog/topic/covid-19) - [Protect (14)](https://www.bluechipcommunication.com.au/blog/topic/protect) - [BC Team (9)](https://www.bluechipcommunication.com.au/blog/topic/bc-team) - [Blog (7)](https://www.bluechipcommunication.com.au/blog/topic/blog) - [Leadership communication (6)](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication) - [Cyber Security (3)](https://www.bluechipcommunication.com.au/blog/topic/cyber-security) - [Client In The News (2)](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) ![Logo white](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Logo%20white.svg "Logo white") #### Strategy-led PR and marketing for financial services Level 2, 50 Bridge Street TWP, Quay Quarter Tower Sydney NSW 2000 [(02) 9018 8600](tel:%200290188600) [![Get in touch](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/13bb9d57-6822-4724-8734-d9ae781694e1.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/13bb9d57-6822-4724-8734-d9ae781694e1) [askus@bluechipcommunication.com.au](mailto:askus@bluechipcommunication.com.au) #### Connect with us - [![Facebook](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/facebook-17.svg)](https://www.facebook.com/BlueChipComm) - [![LinkedIn](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/linked%20in-17.svg)](https://www.linkedin.com/company/bluechip-communication/) ![](https://px.ads.linkedin.com/collect/?pid=2026306&fmt=gif)