--- title: "Content marketing: the must-listen webinar that will help you make the transition" description: "Content marketing: the must-listen webinar that will help you make the transition" image: https://www.bluechipcommunication.com.au/hs-fs/file-3403287454-jpg/blog-files/bigstock-technology-migration-669444161.jpg --- [![Bluechip_Logo](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Bluechip_Logo.svg "Bluechip_Logo")](https://www.bluechipcommunication.com.au/) ![Search-9](https://www.bluechipcommunication.com.au/hubfs/BlueChip%20website/Bluechip%20Assets/Images/Search-9.svg "Search-9") ![Close Icon (3)-1](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/Close%20Icon%20(3)-1.svg "Close Icon (3)-1") This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ** ![Close Icon (3)](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Close%20Icon%20(3).svg "Close Icon (3)") ##### Knowledge Shared # Insights ##### All Articles ![](https://www.bluechipcommunication.com.au/hubfs/BlueChip%20website/Bluechip%20Assets/Images/down-filled-triangular-arrow.png) - [Financial Services (168)](https://www.bluechipcommunication.com.au/blog/topic/financial-services) - [Public Relations (133)](https://www.bluechipcommunication.com.au/blog/topic/public-relations) - [Marketing (111)](https://www.bluechipcommunication.com.au/blog/topic/marketing) - [Social Media (101)](https://www.bluechipcommunication.com.au/blog/topic/social-media) - [Integrated Marketing (87)](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) - [Reputation Management (79)](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) - [Crisis Management (61)](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) - [Growth (46)](https://www.bluechipcommunication.com.au/blog/topic/growth) - [Profile (41)](https://www.bluechipcommunication.com.au/blog/topic/profile) - [COVID-19 (40)](https://www.bluechipcommunication.com.au/blog/topic/covid-19) - [Protect (14)](https://www.bluechipcommunication.com.au/blog/topic/protect) - [BC Team (9)](https://www.bluechipcommunication.com.au/blog/topic/bc-team) - [Blog (7)](https://www.bluechipcommunication.com.au/blog/topic/blog) - [Leadership communication (6)](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication) - [Cyber Security (3)](https://www.bluechipcommunication.com.au/blog/topic/cyber-security) - [Client In The News (2)](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) [Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) ### [Melos Sulicich shares SME success tips on Money News’ “Let’s Talk Business”](https://www.bluechipcommunication.com.au/blog/melos-sulicich-shares-sme-success-tips-on-money-news-lets-talk-business) Melos Sulicich, CEO of Bank of Sydney was interviewed by 2GB’s Money News "Let's Talk Business" segment with Scott Haywood. He shared tips for family-run businesses to make sure ev... [Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) ### [Target hostile countries, not us, drug giant CSL tells Trump](https://www.bluechipcommunication.com.au/blog/target-hostile-countries-not-us-drug-giant-csl-tells-trump) This is an extract from an article written by Michael Smith and Jessica Gardner in The Australian Financial Review. Published on the 10th July 2025. “It is weighing on the share pr... - ##### [Marketing](https://www.bluechipcommunication.com.au/blog/topic/marketing) ## [Content marketing: the must-listen webinar that will help you make the transition](https://www.bluechipcommunication.com.au/blog/content-marketing-the-must-listen-webinar-that-will-help-you-make-the-transition/) ###### By Carden Calder ###### 26 Nov 2013 [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ##### [Reaching High Net Worth Individuals Through Social Media Marketing in 2025](https://www.bluechipcommunication.com.au/blog/how-target-high-net-worth-individuals-social-media) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) ##### [The Science of Crisis Communication: Proactive and Reactive Strategies](https://www.bluechipcommunication.com.au/blog/proactive-and-reactive-crisis-communication-strategies) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ##### [Affluence. Effluence. Influence. Do you know the difference?](https://www.bluechipcommunication.com.au/blog/affluence-effluence-influence-do-you-know-the-difference/) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) ##### [Introduction to Crisis Communication](https://www.bluechipcommunication.com.au/blog/introduction-to-crisis-communication) # Insights. [Back to all articles](https://www.bluechipcommunication.com.au/blog) - Share - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/facebook.svg) ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bluechipcommunication.com.au%2Fblog%2Fcontent-marketing-the-must-listen-webinar-that-will-help-you-make-the-transition%2F) - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/linked%20in.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.bluechipcommunication.com.au/blog/content-marketing-the-must-listen-webinar-that-will-help-you-make-the-transition/) - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/twitter-1.svg) ](https://www.twitter.com/share?url=https%3A%2F%2Fwww.bluechipcommunication.com.au%2Fblog%2Fcontent-marketing-the-must-listen-webinar-that-will-help-you-make-the-transition%2F) [![Technology Migration](https://www.bluechipcommunication.com.au/hs-fs/file-3403287454-jpg/blog-files/bigstock-technology-migration-669444161.jpg?width=740&height=539&name=bigstock-technology-migration-669444161.jpg)](https://www.bluechipcommunication.com.au/hs-fs/file-3403287454-jpg/blog-files/bigstock-technology-migration-669444161.jpg) **Financial services organisations that have been slow to come to the content marketing party have an opportunity to learn the basics in a webinar for marketing professionals that BlueChip Communication is running tomorrow, Wednesday 27 November.** There is plenty of talk these days about the value of producing and distributing quality content to reach and attract prospective audiences, or to harness and develop relationships with existing customers, members and clients. In fact BlueChip has covered this in a number of recent [blogs](http://blog.bluechipcommunication.com.au/six-questions-to-answer-before-you-start-a-content-marketing-plan/). This new wave of communication – known as content marketing – has been around for some time, but the advent of social media combined with its demonstrated success in both business-to-consumer and business-to-business organisations means it is gaining the attention of marketers across all sectors. What started out, and continues to be, a big focus for large consumer (particularly FMCG) companies such [RedBull](http://www.redbull.com/au/en) and [Coke](https://www.coca-cola.com.au/index.jsp), is now finding its place within financial services companies, who have been a bit slower to come to the party. So how on earth do you make sure your business is adapting to this way new way of communicating, which can deliver stronger leads, mesurable outcomes and long-term trusted relationships? How do you make the change? What are your re-usable assets? Which skills and roles that you already have in house are transferable? For those in marketing teams who are asking these sorts of questions - and potentially concerned that the answers are going to give rise to more problems than they solve, there’s good news. There are a number of clear guidelines that can help organisations incorporate content marketing into their marketing mix – supporting a smooth transition so you can experience results sooner. To hear more, please join our BlueChip Managing Director, [Carden Calder](https://twitter.com/carden), on Wednesday 27 November from 11:30am, for the hour-long webinar: ‘A step-by-step guide for marketing directors and teams transitioning their content and teams into a content marketing world’. Simply register [here](https://attendee.gotowebinar.com/register/1629270978048900098). Please contact Katy Washington for a link to the webinar if you miss out. And stay tuned to our blog for continuing updates on the unfolding developments in this rapidly developing field. 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