Sophie Brown

How to spin consumer-focused communications to speak to advisers

Tom Cruise in the movie Jerry Maguire pleaded with his client “Help me, help you” (it’s the last part of the “up-at-dawn, ego-crushing siege” lines. Love it!)....

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Topics: public relations, financial services industry, financial planning

Top five blogs of 2015

2015 was another massive year for PR and marketing in financial services. The ever evolving world of integrated PR and digital marketing made the world our...

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Topics: social media, public relations, integrated marketing